Kim Mi Kyung Discusses RM’s Impact on National Museum of Korea

On July 23, 2025, the popular tvN show, You Quiz on the Block, featured an insightful interview with Kim Mi Kyung, the team leader of the National Museum of Korea’s product planning team. During the episode, hosted by Yoo Jae Suk, Kim shared her experiences with RM of BTS and how his interest in museum products significantly boosts their popularity.

RM's Interest in Museum Products

Kim Mi Kyung expressed her gratitude towards RM for his keen interest in a miniature of the Buddha statue, known as Bansang Saryusang. She noted that his enthusiasm for this piece exemplifies a broader trend where celebrity engagement amplifies public interest in cultural products. RM’s attempt to purchase the item, however, ended in disappointment as the desired color was unavailable at the time.

The Impact of Celebrity on Sales

Following RM’s visit to the museum, Kim revealed that there was an increase in the production quantities of the Bansang Saryusang for offline sales. The heightened demand was further fueled by RM sharing a photo of the statue on his social media accounts, which captivated his vast fanbase and encouraged more visitors to the museum. This phenomenon illustrates the powerful connection between celebrity endorsements and consumer behavior, particularly in the realm of cultural artifacts.

The Role of Social Media

The influence of social media cannot be understated in today’s digital age. When RM shared his experience and interest in the Buddha statue, it created a ripple effect, leading to increased visibility for the National Museum of Korea. This interaction highlights how artists like RM can bridge the gap between the arts and the public, fostering a greater appreciation for cultural heritage.

Conclusion

Kim Mi Kyung’s insights on You Quiz on the Block shed light on the dynamic relationship between celebrities and cultural institutions. As RM continues to engage with the arts, his influence is expected to drive further interest and sales for museum products, showcasing the significant role of celebrity culture in promoting heritage and history.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.