How K-Pop Influences Merchandise at the National Museum of Korea

On July 23, 2025, episode 303 of the tvN program “You Quiz on the Block” aired, featuring Kim Mikyung, the team leader of merchandise planning at the National Museum of Korea. This episode shed light on how K-Pop culture has significantly influenced the museum’s merchandise offerings and visitor numbers.

Popular Souvenirs and Sales Figures

During the episode, Kim Mikyung highlighted popular souvenirs like the Bangasayusang and the Gold Gilt Bronze Incense Burner. These items have generated impressive sales, totaling approximately 21.3 billion KRW. The Bangasayusang, a national treasure of Korea, stands out as a cultural symbol and is among the top-selling merchandise.

BTS and the Museum's Merchandise

The episode also featured notable mentions of BTS member RM, who made headlines for purchasing a miniature of the Bangasayusang. His purchase demonstrates the intersection of K-Pop and cultural heritage, capturing media attention and drawing more visitors to the museum.

The Evolution of Merchandise since 2016

Kim Mikyung reflected on the evolution of museum merchandise since she joined the team in 2016. She noted how K-Pop’s global rise has reshaped the museum’s approach to merchandise. The introduction of new products inspired by contemporary culture, including a collaboration with BTS for a traditional Korean jar inscribed with lyrics from the song “Soju,” illustrates this shift.

The Role of Popular Culture

The influence of K-Pop extends beyond just merchandise sales. Kim discussed how characters like Duffy from the K-Pop Demon Hunters have increased interest in museum visits. By incorporating elements of popular culture into their offerings, the National Museum of Korea has successfully attracted both local and international audiences.

Conclusion: Merging Tradition with Modernity

The National Museum of Korea stands ranked 6th among world museums, and its innovative merchandise strategies underscore the importance of blending cultural heritage with modern pop culture. As K-Pop continues to thrive, the museum’s merchandise offerings will likely evolve further, promoting Korea’s rich history while resonating with the global audience. This strategic approach not only boosts sales but also enhances the museum’s role as a cultural hub in South Korea.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.