BTS’s RM Boosts Sales at National Museum of Korea with Unique Merchandise

On July 23, 2025, during an episode of tvN’s You Quiz on the Block, Kim Mi-kyung, the team leader of the National Museum of Korea’s product planning team, discussed the rising popularity of a unique miniature product called Bangasayusang. This surge in interest can largely be attributed to RM, a member of the globally renowned boy band BTS, who attempted to purchase the item but left empty-handed due to limited color availability.

The Influence of RM on Merchandise Sales

Following RM’s attempt to buy the Bangasayusang miniature, his social media post featuring the item sparked a significant increase in sales. Kim expressed her gratitude for RM’s positive influence, especially in light of his recent military discharge. The excitement surrounding RM’s mention of the product has not only boosted sales but has also drawn attention from BTS fans, known as ARMY, who have since been flocking to the museum to purchase the miniature in various colors.

ARMY's Engagement with the Museum

The engagement from ARMY has been remarkable, with many fans visiting the National Museum of Korea and actively supporting its merchandise. This interaction highlights the powerful synergy between BTS and cultural institutions, showing how celebrity endorsements can lead to increased interest in local heritage and art.

Introduction of the Dal Hangari Collaboration

In response to the excitement generated by the Bangasayusang, the National Museum of Korea has introduced a new collaboration product: the Dal Hangari. This unique item, created in partnership with BTS, aims to further leverage the band’s popularity to enhance cultural outreach and education.

Conclusion: A New Era of Cultural Engagement

The collaboration between the National Museum of Korea and BTS represents a new era in cultural engagement, where the influence of celebrities like RM can significantly impact the visibility and sales of cultural products. As RM continues to inspire fans globally, the museum looks forward to further initiatives that bring together art, culture, and fandom in innovative ways.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.