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On December 3, 2025, YouTube Korea unveiled its 2025 Year-End Review, highlighting the year’s most popular creators and viral content. This annual roundup provides a fascinating glimpse into the K-content trends that captured the nation’s attention, showcasing a dynamic mix of personalities and entertainment formats that resonated with millions of viewers across South Korea.
The Rise of Diverse and Popular Creators
The 2025 list of popular creators underscores a significant trend: the blending of mainstream celebrity influence with the authentic appeal of digital-native YouTubers. This year, talk shows and personality-driven content dominated the charts. Figures like entertainer and artist Kian84 continued to solidify their YouTube presence with relatable and humorous videos that consistently ranked high in viewership. The list also highlighted the success of channels that offer viewers a peek into the lives of well-known personalities.
From Variety Shows to Niche Interests
Among the top content, variety-style talk shows proved to be a winning formula. Programs such as “Teum” and “Lee Suji’s Hot Issue Ji” captured large audiences by featuring engaging conversations and celebrity guests. Additionally, content from figures like martial artist and entertainer Choo SungHoon gained significant traction, reflecting a public interest in the daily lives and unique experiences of celebrities. This year’s review confirms that authentic, personality-focused content is a key driver of K-content trends.
K-Pop and Music Videos Continue to Dominate
As expected, the music category in the YouTube Korea 2025 Year-End Review was fiercely competitive, with K-Pop artists reigning supreme. Global superstars like BLACKPINK and IVE once again demonstrated their immense popularity with multiple entries for their music videos and performance content. The lists also featured strong showings from other powerhouse groups such as MONSTA X and VIVIZ, highlighting the genre’s sustained power on the platform.
Beyond the Music: K-Content Trends in 2025
The influence of K-Pop extended beyond official music videos. Content featuring individual members, such as solo projects from BLACKPINK Jennie and acting roles for BLACKPINK JiSoo, also drove significant engagement. This reflects a broader trend where fans consume a wide array of content related to their favorite idols. Furthermore, the enduring global appeal of Korean dramas heavily influenced YouTube trends, with discussions and clips related to major productions proving immensely popular. The boom in K-Dramas on streaming platforms, including highly anticipated shows like “You Have Done Well,” clearly had a ripple effect on the types of content viewers sought out on YouTube. Even discussions around classics like “Squid Game” continued to generate views, proving the long-lasting impact of hit series.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
English (US) · 