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K-beauty brand TIRTIR has launched an aggressive global marketing campaign, spearheaded by its global ambassador, BTS V. The promotion features a stunning Burj Khalifa light show and a series of international pop-up events, solidifying the brand’s worldwide expansion and leveraging the star’s immense influence.
TIRTIR’s Global Ambitions Fueled by V’s Influence
The synergy between BTS V and TIRTIR is at the heart of this expansive K-beauty campaign. As the brand’s global ambassador, V’s image is being broadcast across major world landmarks. Campaign videos have already appeared on massive screens in New York’s Times Square, London’s Piccadilly Circus, Melrose in Los Angeles, and Tokyo’s Shibuya district. This strategy aims to capture a global audience by placing the Tirtir global brand in the world’s most iconic locations. The partnership highlights a growing trend in the industry, which you can read more about in The K-Beauty Celebrity Cosmetics Line Landscape: Understanding The Current State Of Celebrity Founded Makeup Brands In Korea.
Dubai Becomes a Hub for the K-Beauty Campaign
The Middle East, particularly Dubai, has become a key focus for TIRTIR’s promotional activities. The city is hosting multiple high-profile events designed to maximize brand visibility and engagement with local consumers.
The Spectacular Burj Khalifa Light Show
A major highlight of the campaign is the dazzling TIRTIR light show projected onto the Burj Khalifa. This is not the first time BTS V has been featured on the iconic skyscraper; his fans previously organized birthday light shows for him on the landmark in 2020 and 2021, demonstrating his significant popularity in the region.
Exclusive Pop-Up Store in Collaboration with Namshi
From November 21 to November 30, 2025, TIRTIR is operating a special pop-up store in Dubai. This venture is a collaboration with Namshi, a leading Middle Eastern e-commerce platform. The pop-up offers an immersive experience for fans and beauty enthusiasts, making it one of the must-see attractions in a city known for its vibrant events. For those interested in the city’s attractions, you can explore more about Dubai Most Famous Places to Visit.
V’s Hands-On Promotion and Media Frenzy
The role of BTS V as an ambassador goes beyond just visuals. The idol made a personal appearance at the pre-opening of the global pop-up store in Los Angeles on November 14, 2025, generating significant media buzz. The event and the broader K-beauty campaign have received extensive coverage from major media outlets, including KBS TV, JTBC TV, and Cosmopolitan Middle East, further amplifying TIRTIR’s global reach and cementing the success of this large-scale promotion.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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