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Virtual idol group Plave has once again proven their immense popularity by setting a new personal record with their latest album sales. The group’s second single album, ‘PLBBUU,’ released on November 10, 2025, has officially surpassed 1.09 million copies in first-week sales, solidifying their position as a top-tier act in the competitive K-pop landscape.
A New Career High in Album Sales
According to data released by Hanteo Chart on November 17, 2025, first-week sales for ‘PLBBUU’ (tallied from November 10 to November 16) reached an impressive total of over 1,095,600 copies. This achievement marks Plave’s second consecutive million-selling album, following their 3rd Mini Album, ‘Caligo Pt.1.’ The new release, available in ‘PLBBUU VER’ and ‘POCACALBUM VER,’ now holds the record for the second-highest first-week sales for a boy group single album in history, surpassed only by global superstars BTS and their single ‘Butter.’ This incredible feat highlights the group’s rapid growth and dedicated fanbase.
The Continued Rise of a Virtual Idol Phenomenon
The massive album sales figure is the latest in a series of major accomplishments for Plave. The group recently held a sold-out concert at the prestigious Gocheok Dome, a venue typically reserved for the biggest names in music. This success demonstrates that a virtual idol can command a mainstream audience and achieve commercial success on par with traditional K-pop groups. Their ability to consistently break records challenges old industry perceptions and paves the way for new forms of entertainment.
Global Success on the K-pop Chart
Beyond physical album sales, Plave is also dominating digital platforms worldwide. The album’s title track, “BBUU!”, shot to the top of the iTunes charts in 7 different countries shortly after its release. The song secured the #1 spot in regions including Thailand, Taiwan, Indonesia, and Peru, showcasing Plave’s expanding global appeal. The album’s concept, which includes a collaboration with Sanrio Characters, has also been a major draw for fans, contributing to its widespread popularity. This success on the K-pop chart further cements their status as international stars, much like other projects have explored the potential of virtual entertainers, such as the survival show that created a virtual girl group. With each release, Plave continues to prove that their music and appeal transcend boundaries, both digital and geographical.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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