Tzuyang’s Good Influence: Donations and Saving Shops

Popular Mukbang YouTuber Tzuyang is being celebrated as a beacon of “good influence” following her appearance on the November 29, 2025, episode of MBC’s “Omniscient Interfering View”. The broadcast, episode 374 of the long-running program, detailed not only her massive economic sway but also her extensive history of charitable donations. Her actions have solidified her status as a positive force in the online community.

The “Tzuyang Effect”: Revitalizing Small Businesses

The episode highlighted what many call the “Tzuyang effect,” where her features can lead to immediate success for small businesses. A recent example cited on the show was a tteokbokki brand that sold out completely after she showcased it on a previous broadcast. This economic power was further demonstrated during a heartfelt segment in the episode where Tzuyang’s impact was shown to be life-changing for a local shop owner.

While visiting a market with her manager, Tzuyang revisited a ramen shop she had previously featured. The elderly owner tearfully thanked her, explaining that the shop had been struggling severely before her visit. The owner stated that Tzuyang’s video single-handedly saved the business, showcasing the tangible and positive impact of her platform on small-scale entrepreneurs.

A History of Generous Donations and Philanthropy

Beyond her economic influence, the cast of “Omniscient Interfering View,” including Jun HyunMoo, Yang SeHyeong, Lee YeongJa, and Celeb Five Song EunYi, praised Tzuyang for her consistent and quiet philanthropy. The program revealed a long list of her charitable activities, cementing her reputation for generosity. Her commitment to giving back has become a significant part of her public persona, inspiring many.

Her acts of kindness are substantial and varied. The show detailed numerous contributions, including a 200 million KRW donation for food support for those in need. She has also made significant donations for COVID-19 relief efforts, recovery from devastating forest fires, and continuous support for local orphanages, often accompanied by hands-on volunteer work.

The Impact of Tzuyang’s Consistent Good Influence

The discussion around Tzuyang’s actions centers on the concept of “good influence” (선한 영향력), a term for public figures who use their fame for positive societal change. Her story resonates deeply, showing how creators can impact lives far beyond entertainment. This type of large-scale giving is becoming more visible, raising questions like, How Does BTS’ Suga’s 5 Billion Won Donation To The Hospital Center Affect Your Perception Of Him?, showing a public interest in celebrity philanthropy.

Her dedication to both helping small businesses and making substantial personal donations demonstrates a multi-faceted approach to using her platform for good. This culture of giving is also seen among fans, who often organize charitable projects. These fan-led efforts are a core part of modern fandom, as detailed in K-Pop Fan Tips: Ways K-Pop Fans Celebrate Idols Birthday Part 2 – Donations And Gifts. Tzuyang embodies this spirit of giving back, inspiring both her peers and her audience with her consistent donation efforts.

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