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Introduction
TREASURE, the popular K-pop group, made headlines on September 9, 2025, as they ventured to Donghae City in Gangwon Special Self-Governing Province for Mnet’s “Idol Festa: National Spark Tour.” This event was not just about music; it aimed to promote local rice and foster community connections through engaging activities and performances.
Preparation for the Event
Members of TREASURE gathered at Chuam Beach eight hours before their performance, displaying their dedication to connecting with fans and the local community. Just a day before this event, the group returned from Japan, showcasing their tireless efforts as they acted as ambassadors for local rice. Their presence in Donghae sought to uplift the spirits of the city’s residents, which has a population of approximately 80,000, a noticeably smaller crowd compared to previous event locations.
Community Engagement Activities
The atmosphere during the event was vibrant and light-hearted. TREASURE members participated in fun physical challenges, including arm wrestling and thigh wrestling, to form teams for their rice-selling initiatives. Fans and locals alike were entertained as the group members showed their competitive sides, all while maintaining a humorous and encouraging environment. Asahi, the group’s leader, alongside fellow members Junkyu, Yoonjae-hyuk, Sojeong-hwan, Park Jeongwoo, Yoshinori, Doyoung, Haruto, Choi Hyunseok, and Jihoon, showcased their camaraderie and enthusiasm.
Fan Reactions and Impact
The event drew significant attention from fans and local residents, who expressed their excitement and support for TREASURE. Social media buzzed with reactions from fans who appreciated the group’s efforts to engage with the community. Many highlighted the importance of such initiatives, noting how they help bridge the gap between celebrities and fans, and promote local culture.
Conclusion
TREASURE’s performance at the Idol Festa: National Spark Tour in Donghae was a testament to their commitment to community engagement and cultural promotion. By actively participating in local activities, they not only entertained but also brought attention to the significance of local products like rice. This event showcased how K-pop can play a role in fostering community spirit and support.
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