Treasure Shines at Idol Festa Operation: National Sparkle Tour

Exciting Events in Donghae City

On September 9, 2025, the much-anticipated Mnet event, “Idol Festa Operation: National Sparkle Tour,” took place in Donghae City, located in Gangwon Special Self-Governing Province. This event created a buzz among K-pop fans and aimed to promote local products through engaging activities.

Treasure’s Unique Sales Challenge

The popular boy group Treasure, featuring members Asahi, Yoon Jaehyuk, Choi Hyunseok, Yoshi, and Do Young, participated in a unique sales challenge. They sold ‘990 won rice’ as tickets for a guerrilla performance, allowing fans to interact closely with the group. This innovative approach not only entertained fans but also supported local businesses by showcasing regional specialties.

Astonishing Sales Achievement

During the event, Asahi’s sales team achieved an impressive milestone. With just three minutes left in the challenge, they surpassed a cumulative sales count of 51 units. The excitement peaked when a citizen unexpectedly requested 50 units, leaving the members astounded and thrilled by the overwhelming support. This moment highlighted the strong connection between Treasure and their fans, fostering a lively atmosphere throughout the event.

Community Engagement and Fan Reactions

The Idol Festa not only focused on performance but also emphasized community engagement. Fans expressed their excitement and enthusiasm on social media, sharing their experiences and praising Treasure for their dedication to connecting with fans. The event resonated well within the community, showcasing the importance of local products and the K-pop industry’s role in promoting them.

Conclusion

In summary, the Idol Festa Operation: National Sparkle Tour in Donghae City was a remarkable success for both Treasure and the local businesses involved. By creatively engaging fans through interactive sales activities, they set a positive example of collaboration between entertainment and community support. As the K-pop phenomenon continues to grow, events like this highlight the significant impact of artists on local economies and fan experiences.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.