SBS Revives Weekday Korean Drama Slot with New Series

SBS has officially announced the revival of its weekday drama slot with a brand new romantic comedy, an exciting development for fans of Korean dramas. The upcoming K-drama, titled “Why Did I Have to Kiss!” (키스는 괜히 해서!), is set to premiere on November 12, 2025, marking a significant return for the network’s Wednesday-Thursday programming.

A Major Comeback for SBS Weekday Dramas

The announcement signals SBS’s renewed commitment to its weekday drama lineup. This move is seen as a strategic step to reclaim a strong presence in the highly competitive Korean drama market. The network, known for producing massive hits, is banking on the romantic comedy genre to capture audience attention, a formula that proved successful with series like the globally popular “Business Proposal”. The revival of the SBS weekday drama slot is one of the most anticipated television events of the season.

Premiere Date and Broadcast Schedule for the Upcoming K-Drama

Viewers can mark their calendars for the highly anticipated premiere. The first episode of “Why Did I Have to Kiss!” is scheduled to air on Wednesday, November 12, 2025, at 9:00 PM KST. Following its debut, the series will continue to air every Wednesday and Thursday at the same time on SBS, positioning it as a staple for midweek entertainment.

Anticipation Builds for the New Romantic Comedy

While specific plot details and the main cast for “Why Did I Have to Kiss!” have not yet been revealed, speculation is already running high. The romantic comedy genre thrives on strong chemistry between its leads, and fans are eagerly discussing potential pairings. The industry is filled with talented actors known for their rom-com prowess, such as Rowon, Jang KiYong, Ahn EunJin, and Kim SungCheol, leaving audiences to wonder who will helm this important project for SBS. The success of this new series could set the tone for the network’s future drama productions.

Navigating the Competitive TV Landscape

The new SBS drama will enter a fierce battle for viewership. With multiple networks and streaming platforms vying for audience attention, the performance of “Why Did I Have to Kiss!” will be closely monitored. Its success will not only depend on a compelling story and charismatic cast but also on its ability to stand out. Industry analysts and fans alike will be keeping a close eye on the weekly viewership numbers, with many following the Korean Drama Ratings 2025 (Daily Update) to gauge its performance against other primetime offerings.

The return of the SBS weekday drama slot with “Why Did I Have to Kiss!” is a welcome piece of news for K-drama enthusiasts. As the November 12 premiere approaches, all eyes are on SBS to see if this new romantic comedy will become the next big hit.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.