4 hours ago
3
ZEROBASEONE is back with their 1st ever studio album, NEVER SAY NEVER. The album is led by the title track, ICONIK, following last month’s SLAM DUNK and the earlier single BLUE, (plus the mini-album BLUE PARADISE, which I have yet to review). This release is timely, as their original 2.5-year contract (starting in July 2023) leaves the group with less than 6 months remaining. But in some exciting news, WakeOne (the company that manages ZEROBASEONE) is looking to extend ZEROBASEONE’s contract. So there is hope for more music from ZEROBASEONE, potentially including another studio album.
ICONIK is a song with the potential to be awesome. It has only been a couple of hours since the song’s release, so it needs a few more listens to develop. However, with a strong first impression already made, ICONIK will likely grow on me easily. Throughout this dance track, the group incorporates funky and groovy elements boldly with its disco-pop style. I really liked this direction of ICONIK, but I just wish the chorus had a bit more time to breathe. It felt too tightly strung together. While it worked well in terms of intensity and boldness, it also made ICONIK‘s chorus feel like a fast-paced blur, preventing us from fully taking it in. The obsession with keeping a song under 3 minutes might have been a driver for this, and while it has helped make repetitive songs feel less so, I don’t think it was necessary here. The melodies in ICONIK ultimately fall victim to the fast pace and tightness, feeling slightly undeveloped and rushed at certain times. But it isn’t all bad news. Vocally, I felt ICONIK is strong, while KIM GYUVIN’s rapping was very sleek. I was very impressed with MATTHEW’s bridge, HAN SUNGBIN’s high note and KIM TAERAE’s ad-libs at the end.
According to SOOMPI, ICONIK “represents the path ZEROBASEONE has walked down as artists and expresses their determination to shine even brighter.” In the music video, we see the members in the midst of their journey they speak of in the song’s message, stopping at an airport along the way that serves as a midpoint of their trip. Their destination is probably wherever that floating jewelled star is. It may represent stardom, as we see one of the members grab onto a microphone and jump off it. I really liked the styling of the members throughout the video, as well as the cool post-production. I also liked how the producers ensured the energy in the video matched the song, which makes it very appealing to watch alongside the song.
I like how the choreography captures that funky and groovy side of the song, creating a very energetic performance to watch. The best part of the routine is undoubtedly the transition between the bridge and the final chorus, where the deep rumbling synths take centre stage, and the routine intensifies in that moment.
Song – 8/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 8.5/10
English (US) · 