1 day ago
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Since their rebrand as i-dle last year, the 4th-gen female KPOP group has been busy with the release of We Are (their 8th mini-album; album review incoming) with the title track Good Thing, their 4th world tour Syncopation, and the release of their first English single, Mono (ft. skaiwater). Earlier this week, i-dle made their second comeback under their new brand/name with their 9th mini-album, We Made, and the title track Gimme Dat Love. The group also pre-released Crow, which I will make sure to review soon.
I hope one day, i-dle will return to a fuller and in-your-face sound that they had under their (G)I-DLE days. That was my first impression upon listening to Gimme Dat Love. It is i-dle’s attempt at a sultry vibe, with sparse Latin percussion to give Gimme Dat Love some oomph. While they do deliver on that front, Gimme Dat Love‘s execution was not. Instead, their new song feels remarkably empty. You could describe the song as minimalist, but I feel like that would be justified if a minimalistic aesthetic were felt and heard. I don’t get that from Gimme Dat Love, however. The verses didn’t grab much of my attention, which was a major problem at the start (there wasn’t really much incentive to continue listening to the song other than the sultry vibe), and the anti-drop in the choruses took away any momentum that the decent string-featuring pre-choruses had built up. When it came to their delivery, Gimme Dat Love lacked substance and appeal. While the “Gimme dat love, love, love.. love” hook was striking in its own way, it was also incredibly dry and unexciting.
i-dle dials up the heat in the music video. From a hot summer’s day to a hot shower and sauna, we see the members mingle with other people throughout the video. There is definitely a lot of passion within the groups of people the members hang out with. Given the current summer season, the sultry sound identified above and i-dle’s willingness to show off a mature side, this music video makes logical sense, particularly since Gimme Dat Love is about attraction to one another.
The choreography for this comeback is probably the best aspect of this comeback, in my mind. As mentioned before, the chorus is striking in its own way musically. But on stage, it was the most striking aspect of the performance. Elsewhere, the routine feels sensual in a refined way. The intensity of the outro looked a little odd without much of a beat to it. But it was appreciated, so it infused some more oomph into the song.
Song – 6/10
Music Video – 8/10
Performance – 8.5/10
Overall Rating – 7.1/10
English (US) · 