New SBS Drama ‘Kiss That Didn’t Work Out!’ Press Conference

A press conference for the highly anticipated new SBS drama, “Kiss That Didn’t Work Out!”, was held on November 05, 2025, at the SBS building in Mokdong, Yangcheon-gu, Seoul. The event marked a significant moment for the network, heralding the return of its Wednesday-Thursday drama slot after a six-year hiatus. The upcoming romantic comedy features a star-studded cast including Jang KiYong, Ahn EunJin, Kim MuJun, and Woo DaBi, who attended the event alongside director Kim JaeHyun.

A Promising New Romantic Comedy

“Kiss That Didn’t Work Out!” is a romantic comedy centered around Go Darim, played by Ahn EunJin, a single woman who fabricates a story about being a mother to secure a coveted job. Her life takes a complicated turn when her team leader, Gong Jihyuk (played by Jang KiYong), begins to develop feelings for her. The plot promises a delightful mix of humor, romance, and heartwarming moments as the characters navigate their tangled personal and professional lives. This Korean drama aims to capture the hearts of viewers with its relatable story and charming leads.

The Revival of a Cherished SBS Drama Slot

The premiere of this new SBS drama is a major milestone, as it’s the first series to occupy the Wednesday-Thursday 9:00 PM KST slot since “Secret Boutique” concluded in 2019. The network’s decision to revive the slot after approximately six years demonstrates a strong commitment to diversifying its drama lineup, which currently includes the popular Friday-Saturday drama “WooJu Marry Me”.

High Expectations for Director Kim JaeHyun

Adding to the anticipation is the involvement of director Kim JaeHyun. His previous work, the 2022 hit drama “One Dollar Lawyer”, was a massive success, achieving a peak nationwide viewership rating of 15.2%. With a proven track record of creating engaging and popular stories, expectations are high for Director Kim to deliver another successful series with “Kiss That Didn’t Work Out!”.

Star-Studded Cast at the Press Conference

The press conference buzzed with excitement as the main cast shared their thoughts on the upcoming series. Lead actors Jang KiYong and Ahn EunJin showcased their chemistry, which is central to this romantic comedy. They were joined by rising stars Kim MuJun and Woo DaBi, who round out the talented ensemble. The cast’s stylish presence was a highlight, drawing comparisons to other notable actors’ appearances at recent press conferences.

On-Screen Chemistry of Jang KiYong and Ahn EunJin

The dynamic between Gong Jihyuk and Go Darim is the core of the drama’s narrative. Jang KiYong’s portrayal of a charismatic team leader who falls for his seemingly single-mom subordinate, played by the versatile Ahn EunJin, is expected to be a major draw for audiences. Fans are eagerly awaiting to see their romantic journey unfold on screen.

“Kiss That Didn’t Work Out!” is scheduled to premiere on November 12, 2025, at 9:00 PM KST on SBS.

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