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The new K-drama “Hateful Love,” starring esteemed Korean actor Lee JungJae, made a spectacular debut on November 3, 2025. The tvN series premiere recorded an impressive viewership rating of 5.5%, immediately activating a unique fan event pledge the actor made prior to its broadcast. This strong start has not only captivated audiences but also set the stage for a highly anticipated public appearance by Lee JungJae.
The Unforgettable Viewership Rating Pledge
During a promotional appearance on the tvN talk show “You Quiz on the Block” on October 29, 2025, Lee JungJae made a bold promise. At the suggestion of host Jo SeHo, alongside fellow host Yoo JaeSuk, the actor agreed to a special condition to celebrate the success of his new K-drama.
A Promise of a Historical Transformation
Lee JungJae pledged that if the first episode of “Hateful Love” surpassed a 3% viewership rating, he would hold a fan signing event in Myeongdong. The unique twist to this fan event is that he promised to appear fully dressed as his iconic character, Grand Prince Suyang, from the hit movie “The Face Reader”. This viewership rating pledge quickly became a hot topic among fans, building anticipation for the show’s premiere.
“Hateful Love” Exceeds All Expectations
The new Monday-Tuesday drama, which follows the conclusion of “Sinsajang Project,” premiered on November 3, 2025, to widespread attention. The first episode achieved a nationwide viewership rating of 5.5%, a figure that far exceeded the 3% threshold set for the pledge. The immediate success demonstrates why new K-dramas viewers are so quickly engaged by compelling stories and beloved actors.
Fans and Media Await the Fan Event
Following the release of the ratings, excitement has erupted online. Fans are eagerly anticipating the fulfillment of the promise. The official social media account for “You Quiz on the Block” also joined in the fun, posting messages to remind everyone of the upcoming fan event. All eyes are now on Lee JungJae to see when he will appear in Myeongdong as Grand Prince Suyang, fulfilling his popular viewership rating pledge and celebrating the fantastic start of his new K-drama. This clever promotion has undoubtedly contributed to the buzz around “Hateful Love,” proving to be a successful strategy for both the show and its star, the celebrated Korean actor Lee JungJae.
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