Kangta Launches SMArt Label: A New Era for the K-Pop Producer

On November 3, 2025, SM Entertainment announced that first-generation idol and veteran artist Kangta is launching his own independent music label, SMArt. Stepping into the role of general producer, this music label launch marks a significant new chapter in his nearly 30-year idol career, cementing his transition into a key K-pop producer.

From First-Generation Idol to K-Pop Producer

Kangta’s journey is a testament to longevity in the fast-paced K-pop industry. He debuted in 1996 as a member of the legendary group H.O.T. under SM Entertainment and has remained with the agency ever since. His deep-rooted experience led to his appointment as a non-registered director and creative director in 2014, a position he has held for over a decade, as noted in an August 2025 semi-annual report. This new venture as a K-pop producer is a natural evolution of his career. Before establishing SMArt, Kangta served as the general producer for SMASHHIT, an in-house company under SM’s music publishing subsidiary, Kreation Music Rights (KMR), further honing his production skills.

The Vision Behind SMArt and Its First Project

The establishment of the SMArt label represents a strategic move by SM Entertainment to leverage the vast experience of its veteran artists. By giving Kangta the creative freedom to helm his own label, the company is fostering new avenues for musical exploration and talent development. The label’s direction will be guided by Kangta’s unique artistic perspective, cultivated over decades as a performer, songwriter, and executive.

Im Siwan’s Debut Solo Album

The first official project to be released under the SMArt music label launch will be the debut solo album from acclaimed singer and actor Im Siwan. Scheduled for release in December 2025, the album will be managed entirely under Kangta’s production leadership. This collaboration is highly anticipated, as it pairs a seasoned K-pop producer with a multi-talented artist, promising a high-quality musical debut.

A Trend of Idol Sustainability at SM Entertainment

Kangta’s career progression exemplifies a growing trend at SM Entertainment focused on creating sustainable paths for its artists long after their initial idol career peaks. This model allows veteran idols to transition into influential leadership roles. Another prominent example is fellow artist BoA, who debuted in 2000 and was also appointed a creative director in 2014. She recently took on the role of producer for the fifth-generation group NCT WISH, showcasing her ability to shape the future of K-pop. This strategy not only retains valuable talent within the company but also provides invaluable mentorship for younger artists, demonstrating in detail how K-Pop music is produced by those who have lived it. The launch of SMArt is the latest and most significant step in this forward-thinking approach, securing a dynamic future for both the artists and the agency.

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