July Idol Group Brand Reputation Rankings Announced

10 hours ago 4

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from June 17 to July 17.

BLACKPINK topped this month’s list with a brand reputation index of 7,707,025, marking an 85.60 percent increase in their score since June. High-ranking phrases in the group’s keyword analysis included “JUMP,” “world tour,” and “full group,” while their highest-ranking related terms included “unparalleled,” “all-kill,” and “sold-out.” BLACKPINK’s positivity-negativity analysis also revealed a score of 94.57 percent positive reactions.

BTS came in at a close second with a brand reputation index of 7,483,615, marking a 7.39 percent increase in their score since last month.

IVE rose to third place with a brand reputation index of 3,822,629, marking a 5.32 percent increase in their score since June.

SEVENTEEN took fourth place for July with a brand reputation index of 3,037,148, while BIGBANG rounded out the top five with a score of 2,387,627.

Check out the top 30 for this month below!