IVE’s Latest Music Video Accused Of Copying ALLDAY PROJECT’s “FAMOUS”

IVE’s newest teaser for “XOXZ” is drawing plenty of attention online, but not all of it has been positive. While many praised the preview for its eye-catching and colorful visuals, others raised concerns over possible similarities to another group’s music video.

| Starship Entertainment

The short clip, released ahead of IVE’s comeback, was highlighted for its bright and colorful scenes, a shift from the darker and dimmer tones seen in many recent K-Pop videos. The bold visuals quickly made the teaser a trending topic, with fans expressing excitement over the group’s return.

they've heard about the color crisis in kpop and decided to fight back with their glittery neon cargo truck https://t.co/A3cIaRH7NJ

— lyiv 💒🪽 (@dearxpriest) August 22, 2025

classic starship lowering expectations to hell then dropping the cuntiest teaser ever https://t.co/OBFmKJ7DAt

— Ava ꨄ 'ˢ ˢᵉᶜʳᵉᵗ (@seorificava) August 22, 2025

real ones know this is exactly who IVE is https://t.co/ARFAkp1pil

— nayu 🎸 (@neurokki) August 22, 2025

At the same time, a portion of viewers pointed out that the rooftop scene featured in “XOXZ” looks too close to ALLDAY PROJECT’s “FAMOUS,” which became a breakout hit earlier this summer. In the teaser, the IVE members are shown posing against a city skyline, a setup some fans believe mirrors similar imagery from the coed group’s video.

IVE copies ALL DAY PROJECT. 👀 https://t.co/1CdSfdCbgy pic.twitter.com/gbAREhtr2F

— ⍤ (@jisuluver) August 22, 2025

Despite the criticism, many have also stepped up to defend IVE, arguing that the two music videos only share a general backdrop and are far from identical. The debate has since spread across online communities, with opinions continuing to clash over whether the comparison holds any weight.

Even u don't believe that 😂 https://t.co/K3LIHjtD6l

— tracy (@ningglossxx) August 22, 2025

kpop stans trying to point out plagiarism : https://t.co/877kEGtAf8 pic.twitter.com/UokzYA2F2m

— blink&forever (@everpinkarea) August 22, 2025

i want what you're smoking . cause where are the similarities https://t.co/hfJ7uDY57k

— jinx 🝮🪽 (@jiheulz) August 22, 2025

IVE will officially release “XOXZ” and its accompanying music video on August 25, as part of their fourth mini-album, IVE SECRET. With the full video just around the corner, fans are waiting to see if the discussion over alleged similarities will fade once the complete project is revealed.