Government Launches 4.5 Million Movie Ticket Discounts to Boost Attendance

On July 25, 2025, the Ministry of Culture, Sports and Tourism announced an initiative to revitalize the cinema industry by distributing 4.5 million movie ticket discount coupons. Each coupon is valued at 6,000 KRW, amounting to a total budget of 27.1 billion KRW. This program aims to attract more moviegoers during the summer season, a crucial time for the film industry.

Increased Attendance Following Coupon Distribution

The response to the coupon distribution has been overwhelmingly positive. Between July 25 and July 27, 2025, approximately 1.73 million moviegoers flocked to theaters, marking a significant 15% increase in attendance compared to the previous weekend, which saw 1.508 million visitors from July 18 to July 20, 2025. This surge indicates a promising revival in cinema attendance, attributed largely to the government’s promotional efforts.

Coupon Details and Usage

Each individual can use up to two coupons, making it accessible for families and groups. The coupons are valid until September 2, 2025, encouraging movie lovers to take advantage of this limited-time offer. The initiative supports various films, including “F1: The Movie,” “All Readers’ Perspective,” “Fantastic Four: New Beginning,” “Noise,” and the highly anticipated “Zombie Daughter,” set to release on July 30, 2025. Another notable release, “The Devil Has Arrived,” is scheduled for August 13, 2025.

Fan Reactions and Upcoming Releases

Fans have expressed excitement about the upcoming releases and the coupon initiative. Social media is abuzz with discussions about which films to see first, and many are planning visits to theaters with friends and family. The government’s strategy not only boosts attendance but also fosters a sense of community among moviegoers, eager to share the cinematic experience.

In summary, the distribution of 4.5 million movie ticket discount coupons by the Ministry of Culture, Sports and Tourism appears to be a successful strategy to increase cinema attendance during the summer of 2025. As the deadline for coupon usage approaches, excitement around both the films and the special offers continues to grow.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.