G-Dragon Leads Boy Group Brand Rankings in May 2025

According to the Korea Corporate Reputation Research Institute, G-Dragon from BIGBANG leads the personal brand reputation rankings for boy group members in May 2025. This analysis, conducted from April 17 to May 17, 2025, evaluated 755 boy group members using a dataset of over 72 million data points. Following G-Dragon, Jin from BTS and Cha Eun-woo from ASTRO secured the second and third positions, respectively.

The brand reputation index reflects consumer behavior and is calculated through various indices. These include participation, media, communication, and community engagement. Notably, there was a 5.23% decline in brand reputation for boy groups compared to the previous month.

G-Dragon’s performance metrics were particularly noteworthy. He achieved a brand reputation index of 4,679,825, marking a significant 28.77% decrease from April. His strong engagement is reflected in his individual indices: a participation index of 1,013,394, a media index of 897,218, a communication index of 1,074,548, and a community index of 1,694,665. In contrast, Jin’s brand metrics saw a remarkable increase of 46.89%, bringing his total brand reputation index to 4,419,595. Meanwhile, Cha Eun-woo experienced a 23.38% decrease, resulting in a total of 4,343,362.

The analysis highlighted broader trends in brand consumption. It indicated a decline in issues and communication, while brand dissemination saw a slight uptick. Interestingly, G-Dragon’s brand analysis showcased a positive sentiment ratio of 92.08%, reflecting strong public engagement, especially around his performances and tours.

The report also includes a ranking of the top 30 boy group members, featuring notable names from BTS, Wanna One, EXO, and others. Insights from the head of the Korea Corporate Reputation Research Institute provided further context, emphasizing the dynamic nature of brand reputation in the K-Pop industry.

Key Insights:

• G-Dragon from BIGBANG leads the brand rankings.
• Jin from BTS and Cha Eun-woo from ASTRO follow in second and third.
• A 5.23% decline in overall brand reputation for boy groups.
• G-Dragon’s engagement metrics show strong public interest.

Conclusion: The findings from the Korea Corporate Reputation Research Institute emphasize the evolving landscape of the K-Pop industry. Understanding these trends can help fans and brands navigate the dynamic nature of celebrity brand reputation. By analyzing the shifts in brand reputation, fans can better appreciate their favorite artists and brands can adjust their strategies accordingly.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.