BTS JiMin Tops November Boy Group Member Brand Reputation

The Korean Business Research Institute has announced the brand reputation rankings for individual boy group members for November 2025. On November 15, 2025, the institute revealed that BTS JiMin has secured the number one position, continuing to demonstrate his immense popularity and influence. This ranking was determined through a comprehensive analysis of big data collected from October 15, 2025, to November 15, 2025, evaluating consumer participation, media coverage, communication, and community awareness indices.

November 2025 Boy Group Member Brand Reputation Rankings

BTS JiMin proudly claimed the top spot for this month’s individual boy group member brand reputation. His consistent presence at the top of the list highlights his powerful and stable brand identity. Following closely behind his groupmate, BTS JungKook ranked second, showcasing the group’s continued dominance in brand power. The top two spots being occupied by BTS members reaffirms their unparalleled impact on the market. In a strong showing, BIGBANG’s G-Dragon secured the third position, proving his enduring influence and popularity in the industry even years after his debut.

Detailed Big Data Analysis

The Korean Business Research Institute’s analysis revealed that the total volume of brand big data analyzed for this month showed a 1.08% increase compared to the data from October 2025. This indicates a growing overall interest in individual boy group members. However, the individual components of the index showed mixed results. Brand consumption saw a decrease of 8.34%, and brand issues dropped by 5.66%. In contrast, brand communication experienced a significant increase of 11.02%, while brand expansion saw a slight rise of 0.06%.

Insights from the Korean Business Research Institute

Koo Changhwan, Director of the Korean Business Research Institute, highlighted the dynamic changes within the data. He explained that while direct consumption and issue-related data decreased, the substantial increase in communication-related data is a key takeaway. This suggests a shift in how fans and the public are interacting with these artists’ brands online, moving towards more active discussion and content sharing.

Notable Trends in Brand Reputation

The consistent high ranking of members from BTS, such as BTS JiMin and BTS JungKook, underscores the group’s powerful global brand. The presence of a veteran artist like G-Dragon from BIGBANG in the top three demonstrates his sustained relevance and strong public connection. The 1.08% overall increase in big data volume indicates that interest in individual boy group members remains robust. The significant 11.02% jump in the communication index specifically points to more active discussions and content sharing across online communities and social media platforms, which has become a crucial factor in determining an idol’s brand reputation.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.