BLACKPINK’s Latest Ad Collaboration Teaser Sparks Major Controversy

It’s due to the company.

BLACKPINK‘s recent collaboration teaser has sparked major anger among fans.

The members of BLACKPINK

With not long before the tour starts and only a promise of a single track, new collaboration and advertisements with BLACKPINK have sparked criticism, including one with Korean Air.

ADS, TOUR, MERCH, CAMPAIGN, EVENTS they're doing everything but…. https://t.co/bAU72UNRik

— Pikachu (@quarrelpinks) July 2, 2025

Recently, Japanese brand Asahi has been teasing a new OT4 BLACKPINK members advertisement, as netizens could identify the members’ silhouettes straight away.

BLACKPINK x Asahi Super Dry OT4 AD coming soon! pic.twitter.com/SdLSC9aoDd

— blackpink (@blckpinkpic) July 1, 2025

On their website, there is a countdown with the same silhouettes being shown.

The URL also seemingly confirms it is BLACKPINK with the phrase “paintitpink.”

Yet, the upcoming announcement has already been hit with a stream of criticism from Korean fans, due to the reputation of the brand. On the Korean forum site theqoo, netizens hit back at the members’ decision, claiming that they didn’t need the money so why did they choose a brand that netizens deemed “right-wing” and was boycotted in Korea.

| theqoo

• They could’ve chosen freely… I guess it really is all about the money.
• They’re far-right, though. It’s not like they’re short on cash—why even bother?
• Usually you’d consider the group’s image when choosing endorsements, but going with a far-right sponsor? Wow. 🤢
• Not like they’re a group that relies on Korean fans anyway.
• So they really don’t care about managing their image at all, huh.

The group is due to start their world tour in Goyang on July 5.

BLACKPINK