BLACKPINK JiSoo’s Shumon Cookies Sells Out Fast: Flavors, Where to Buy, and Why Fans Are Obsessed

BLACKPINK’s JiSoo has done it again.

Early today, Shumontopia’s Instagram teased a sweet team-up between Crown’s beloved Couque D’asse cookies and JiSoo’s original character, Shumon—and in a blink, listings on Coupang were already marked sold out.

What Is the Jisoo × Couque D’asse Collaboration?

지수 땜시 오랜만에 먹어보는데 넘 맛있다 😄
스티커 12종인데 같은 것만 옴 ㅋㅋㅋ https://t.co/5RGJ1FpOjb pic.twitter.com/zZwiYTtXFY

— 정J (@jung_5876) November 12, 2025

It’s the perfect storm: a nostalgic Korean snack, fresh collectible packaging, and a character that BLINKs feel personally connected to. Fans in Korea rushed to cart, while international fans started hunting for restocks and resellers because, let’s be honest, this one feels like merch you can snack on.

The collab keeps things simple and comforting with two flavor profiles —roasted coffee and milk & mascarpone —so you get that familiar melt-in-the-mouth cookie with a branded twist.

Inside the box there’s a Shumon sticker, and that tiny extra is a big reason the drop moved so fast. It turns a grocery-aisle purchase into something to collect, trade, or tuck into a phone case. For K-Pop fans who love tangible keepsakes, it’s an easy yes.

Why It Sold Out So Fast

Unboxing Couque D'Asse X Shumon. This is so cute!!! We got sticker too!

Cr to owner pic.twitter.com/oEpTAkOF0M

— gom 🪐 (@pawangdalgom) November 12, 2025

Sellouts shouldn’t surprise anyone watching JiSoo’s solo brand power. Her recent ALO tie-in in Korea sparked the same kind of “get it now” energy, with special in-store moments and pink-coded items fans snapped up immediately.

JiSoo’s name has become a reliable signal that a limited release won’t stay on shelves for long, and this snack collaboration is further proof.

If you’re hoping to grab one, your best bet is to check Coupang and major Korean marketplaces frequently, set alerts, and keep an eye on fan accounts tracking restocks.

Shumon 101: Jisoo’s Middle-School Doodle Turned Character

아 쿠크다스 짱많아 ㅋㅋㅋㅋㅋㅋㅋㅋㅋ pic.twitter.com/n81dG5K2QI

— ᴅᴀʟᴘɪɴɢ (@20l60808) November 11, 2025

If you’re new to Shumon, here’s the charm. The character was born from Jisoo’s middle-school doodles—she once described it as a tiny dust-ball “monster,” blending “Shu” from JiSoo and “mon” from monster.

It’s a humble, slightly quirky origin story that fans adore because it comes straight from her own notebook.

Over time, Shumon has grown from a cute sketch into a recognizable part of Jisoo’s personal brand, popping up on collabs, pop-ups, and little surprises like this cookie box sticker.

Shumon x Couque D'asse 💗 pic.twitter.com/OxoFUdHlIe

— FOREVER KIM JISOO (@ForeverKimJisoo) November 11, 2025

Shumon × Couque D’asse drop hits that sweet spot between comfort food and fandom culture. It tastes like everyday Korea but looks like something you’d proudly display on your shelf. Whether you’re a BLINK who collects everything JiSoo touches or a snack lover who appreciates a limited edition, keep watching for restocks—because this is one of those small, happy things that’s worth chasing.