BLACKPINK Jisoo’s Recent Activities Trigger Influx Of Criticism And Frustration

BLACKPINK‘s Jisoo has been the target of criticism over her recent update.

BLACKPINK’s Jisoo | Cartier

Currently, the members of BLACKPINK are juggling their tour and solo activities, with Jisoo recently attending an event for Cartier.

BLACKPINK’s Jisoo, Byun Woo Seok And Stray Kids’ Hyunjin Surprise With Recent Interactions IRL

Of the members, Jisoo has put a focus on her acting career, though she also released a solo album Amortage earlier this year, and a single featuring ZAYN.

However, fans have often had an issue with Jisoo’s promotion of her releases and projects, feeling that not enough is being done. This led to criticism towards the idol from fans themselves, who felt she was not doing enough even under her own self-established company, BLISSOO.

BLACKPINK’s Jisoo Flooded With Criticism Over Her Recent Activities

Now, an update has left many feeling frustrated again, this time over what she chose to promote.

On December 2, Jisoo shared a TikTok to her account featuring her mascot character Shumon, her first update on the account since mid October.

shumon,Shumon,SHUMON🪄 #JISOO #SHUMON

♬ original sound – agetape

The post was reposted to X, where fans expressed frustration with her choice to promote the character only, rather than the promotion of other aspects of her career.

i really truly hope shumon does something for her bc she deadass rather promote him than her damn music https://t.co/uXcGAZofIp pic.twitter.com/4tCNVPgseV

— ♌︎ (@jisoolvrr) December 2, 2025

She remembered her tt password just to come and promote this tired nepo AGAIN https://t.co/jRwQKA7Hfm pic.twitter.com/UWuUSZyDGt

— ⋆˚𝜗𝜚˚⋆ (@jskimBc) December 2, 2025

"We want more tiktoks"
Makes shumon tiktoks
"We want her to attend events"
Lets shumon Ballon attend a event
"We want more content"
Gives shumon backstory
"We want more self promo"
Promotes shumon
"Promote eyes closed"
Makes a eyes closed x shumon edit
"We want a proffesional HQ… pic.twitter.com/vdKf69wnz8

— Jisooholic (@momsooo) December 2, 2025

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