Baeksang Arts Awards to Launch New Korean Musicals Category

On November 6, 2025, HLL JoongAng officially announced that the renowned Baeksang Arts Awards will establish a new category dedicated to Korean musicals. This significant addition will debut at the 62nd awards ceremony in 2026, marking a new era for the celebrated performing arts genre in South Korea. The move aims to recognize the artistic achievements and growing global influence of the nation’s musical theater industry, a key component of K-Content.

A Landmark Partnership for Korean Musicals

The new category is the result of a recently signed Memorandum of Understanding (MOU) between HLL JoongAng, the host of the Baeksang Arts Awards, and the Korea Musical Theatre Association. This collaboration aims to create a fair and authoritative system for evaluating and celebrating excellence in musical theater. Kang Jooyeon, CEO of HLL JoongAng, stated that the addition will solidify Baeksang’s position as a truly comprehensive arts awards ceremony. Lee Jonggyu, Chairman of the Korea Musical Theatre Association, echoed this sentiment, expressing hope that the award will inspire and support musical theater professionals.

Celebrating a 60-Year Legacy

The timing of this launch is particularly meaningful, as it coincides with the 60th anniversary of the Korean musical in 2026. The industry traces its origins back to 1966 with the premiere of “Come Gently” (“살짜기 옵서예”), the first original Korean musical. Over the decades, the market has grown exponentially, becoming a vital part of the K-Content wave that has captivated global audiences. This new award at the prestigious awards ceremony pays homage to this rich history while looking toward a vibrant future for the genre.

Global Recognition and the Future of K-Content

The decision reflects the rising international stature of Korean musicals. Earlier in 2025, the Korean original musical “Perhaps Happy Ending” achieved a remarkable milestone by winning at the prestigious Tony Awards, signaling the genre’s global competitiveness. This international acclaim underscores the creative power and potential of the industry. The establishment of a dedicated Baeksang award is expected to further boost its growth and encourage more high-quality productions, solidifying musicals as a key pillar of K-Content. Many are now asking Why Netflix Should Invest In Korean Musicals?, given their proven appeal.

What to Expect from the New Awards Ceremony

The new musical division will be integrated into the 62nd Baeksang Arts Awards in 2026. While specific award details are forthcoming, it is expected to honor achievements in acting, directing, writing, and production, providing a much-needed spotlight for artists and creators in the musical field. By placing musicals on the same stage as film and television, the Baeksang Arts Awards is acknowledging the genre’s significant contribution to South Korea’s cultural landscape and its expanding global footprint.

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