W Korea Celebrates 20 Years of ‘Love Your W’ Charity Event

W Korea’s ‘Love Your W’ Charity Event

The annual charity event “Love Your W,” organized by W Korea, celebrated its 20th anniversary on October 15, 2025, at the Four Seasons Hotel in Dangju-dong, Seoul. This event aims to raise awareness about breast cancer and emphasize the importance of early detection. Since its inception in 2006, it has garnered attention and support from various celebrities, including BTS members: V, RM, and J-Hope, as well as Park Jaebum and other notable attendees like Ko Hyun Jung, Lee Min Ho, and Lim Soo Jung.

Financial Contributions and Controversy

W Korea claims that the event has contributed a total of 1.1 billion KRW to the Korean Breast Health Foundation over the years. However, reports indicate that the actual donations amount to only 315.69 million KRW. This discrepancy has raised questions about the transparency and accountability of the funds raised through the event.

Following the anniversary celebration, controversy erupted on October 18, 2025, regarding the appropriateness of the performances and whether they aligned with the event’s purpose. Critics argue that the entertainment provided overshadowed the serious message of breast cancer awareness, which is supposed to be the focal point of the event.

Looking Ahead

As W Korea reflects on the past two decades of “Love Your W,” the organization faces pressure to ensure that future events do not stray from their mission of promoting health awareness. The involvement of K-pop stars and other artists can significantly impact public engagement, but it is crucial that the core message remains front and center.

For more information about the event and to explore similar initiatives, visit W Korea’s official website or check out K-pop news on Kpopmap.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.