TWICE Earns RIAA Platinum, First for a K-Pop Girl Group

Global K-pop girl group TWICE has achieved a historic milestone, solidifying their status as international superstars. On November 26, 2025, the Recording Industry Association of America (RIAA) officially announced that the group’s hit song ‘Strategy’ has earned Platinum certification in the United States. This monumental achievement marks the first time a song by a K-pop girl group has reached this level, setting a new record in the industry.

A Landmark Achievement for TWICE and K-Pop

The RIAA Platinum certification signifies over one million units sold in the U.S., a testament to TWICE’s immense popularity and dedicated fanbase. This is the group’s first Platinum single, elevating them to a new tier of global success. Previously, TWICE had earned Gold certifications for their English single ‘The Feels’ and their 2020 hit ‘I CAN’T STOP ME’. With ‘Strategy’ going Platinum, the JYP Entertainment group now holds the highest RIAA certification ever achieved by a K-pop girl group, a remarkable accomplishment celebrated by fans worldwide.

From Gold to RIAA Platinum

TWICE’s journey to this RIAA Platinum record demonstrates their consistent growth in the competitive U.S. market. The progression from two Gold-certified singles to a Platinum hit underscores their expanding influence and commercial power. This achievement places them in an elite category of K-pop artists who have attained such a high level of certification, further cementing their legacy.

The Journey of ‘Strategy’ to Global Fame

Released on December 6, 2024, as part of their 14th Mini Album, ‘Strategy’ quickly captured the attention of listeners. The song’s popularity surged after it was featured prominently on the original soundtrack for the hit Netflix series “KPop Demon Hunters”. This exposure introduced the track to a massive new audience, propelling it onto the prestigious Billboard Hot 100 chart. The song maintained its position on the chart for an impressive 17 consecutive weeks, a rare feat that highlighted its mainstream appeal long before many other acts entered the Billboard Hot 100.

A Year of Celebration: 10th Anniversary and World Tour

This historic RIAA Platinum certification arrives during a particularly special time for TWICE and their fans. The group is currently celebrating their 10th debut anniversary throughout 2025, making the news even more meaningful. Adding to the festivities, TWICE is in the midst of their sixth world tour, ‘THIS IS FOR’, a massive undertaking featuring 74 shows across 43 regions. The tour has been a resounding success, demonstrating the K-pop girl group’s unwavering global ticket power and connection with their international audience. This new certification is a crowning achievement in a year already filled with milestones.

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