SUNMI Delivers First Full-Length Album [HEART MAID], Blending Wit, Emotion, and Bold Soundscapes

By iamraeiam | November 17, 2025

SUNMI turns heartbreak and irony into art with HEART MAID, her first full-length album that blends sharp synths, tender ballads, and a playful, concept-driven world only she could create.

K-pop icon SUNMI has reached a new milestone in her career with the release of her first full-length studio album, [HEART MAID]. Known for her self-defined artistry and fearless creative vision, SUNMI wrote the lyrics for every track and co-composed all 13 songs, crafting an album that promises both emotional depth and playful ingenuity.

At the center of the album is the title track, “CYNICAL,” which perfectly captures SUNMI’s signature wit and charm. The song poses the provocative question, “WHY SO CYNICAL?” to those facing the world with distrust and pessimism, pairing sharp electronic synths with an addictive chorus. Its visuals and stage performances draw on horror-comedy tropes and traditional Korean ghost motifs, creating a striking blend of unsettling and playful energy.

[HEART MAID] opens with the electronic intro “MAID” and traverses a diverse musical landscape. Retro synth-pop vibes pulse through “DDU DDU,” while “BLUE!” and “Balloon in Love” explore band-inspired sounds. The album also highlights SUNMI’s tender side through soulful R&B and ballad tracks, showcasing the spectrum of emotions she has mastered throughout her career.

With [HEART MAID], SUNMI cements her place as a concept-driven artist, merging curiosity, contrast, and sincerity into a musical world uniquely her own. This album is more than a collection of songs—it’s a journey through the sound, aesthetics, and emotion that have defined her artistry over the years.

Image and Video Credits: ABYSS COMPANY