SMTOWN LIVE: SM Entertainment’s 30th Anniversary Global Tour

A Star-Studded Celebration: The SMTOWN LIVE Global Tour

SM Entertainment is commemorating its 30th anniversary with a spectacular SMTOWN LIVE global tour, a large-scale K-pop concert event that began in January 2025. This highly anticipated tour kicked off in Seoul and has since captivated audiences across the globe, showcasing the powerhouse agency’s incredible roster of artists. As a pillar of the K-pop industry, SM Entertainment is bringing together multiple generations of its talent for a series of unforgettable performances that highlight its three-decade legacy of producing world-class music and entertainment.

This global tour is more than just a concert; it’s a festival celebrating the history and future of SM Entertainment. The lineup features a dazzling array of artists who have shaped the industry. Fans can expect to see legendary acts such as Girls’ Generation HyoYeon, SHINee members Key and Minho, and EXO. Joining them are globally recognized groups like Red Velvet, NCT with its various units, the innovative girl group aespa, and the rapidly rising boy group RIIZE.

A Legacy of Talent on a Global Stage

The SMTOWN LIVE K-pop concert series is renowned for its special stages and cross-group collaborations, and this tour is no exception. It provides a rare opportunity to see senior and junior artists share the stage, creating unique moments for fans. The tour features the full spectrum of SM’s musical universe, from the dynamic performances of units like NCT 127 and NCT DREAM to the international appeal of WayV and the fresh energy of the newest unit, NCT WISH. The inclusion of powerhouse groups like RIIZE and aespa further demonstrates the agency’s continued innovation and dominance in the global music scene.

SMTOWN LIVE 2025-2026 World Tour Itinerary

The ambitious global tour has already made its mark in several major cities throughout 2025. Following its grand opening in Seoul in January 2025, the tour successfully completed stops in Mexico City, Los Angeles, London, and Tokyo. Each concert was a massive success, drawing tens of thousands of fans and reaffirming the global popularity of SM Entertainment artists. The tour is set to continue into 2026, with more cities and dates expected to be announced soon.

Recapping the Global K-Pop Concert Journey

The journey of the SMTOWN LIVE global tour so far has been a testament to the unwavering support of international fans. From Latin America to North America, Europe, and Asia, the concerts have been a vibrant celebration of K-pop culture. As the 30th-anniversary celebration continues, excitement builds for what SM Entertainment has in store for the next leg of this phenomenal K-pop concert tour. Fans are advised to stay tuned to official channels for updates on upcoming shows as the agency continues to celebrate its remarkable milestone with its dedicated global fanbase.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.