SEVENTEEN Smurfs: K-Pop Group Announces ‘God of Music’ Collab

Global K-pop powerhouse SEVENTEEN is teaming up with the iconic blue characters, The Smurfs, for an unprecedented collaboration. Pledis Entertainment officially announced the SEVENTEEN Smurfs project on October 28, 2025, revealing ambitious plans for a special music video for their song “God of Music,” new character creations, and exclusive merchandise that merges the worlds of K-pop and classic animation.

A Harmonious K-Pop Collaboration

This exciting K-pop collaboration will kick off with the release of a special Smurfs version of SEVENTEEN’s “God of Music” music video, which is scheduled to premiere in November 2025. The project was initiated by Peyo Company, the official rights holder for The Smurfs, and is founded on the shared values that both SEVENTEEN and The Smurfs champion. These core principles include teamwork, friendship, tolerance, fun, and cooperation, creating a natural synergy between the two beloved brands.

The ‘God of Music’ Meets the Smurfs

A key inspiration for this unique partnership was a remarkable coincidence: the release date of SEVENTEEN’s uplifting anthem “God of Music” and The Smurfs’ official birthday both fall on October 23. This shared date highlighted the common message of coexistence and happiness present in both SEVENTEEN’s music and the world of The Smurfs. The collaboration aims to amplify this positive energy, delivering a message of hope and unity to a global audience through this creative venture.

New Character IP: The SEVENTEEN Smurfs Emerge

A major highlight of this project is the creation of a brand-new character IP line. Thirteen new Smurf characters, each individually designed and themed after one of the thirteen members of SEVENTEEN, will be officially unveiled soon. This initiative follows a growing trend of K-pop artists developing unique intellectual properties, creating new avenues for fan engagement. This move to create a distinct character IP expands the SEVENTEEN brand into new creative territories.

From Music to Merchandise

Following the character reveal, fans can look forward to a diverse range of official merchandise based on the newly designed SEVENTEEN Smurfs. This launch will allow fans to connect with the collaboration on a tangible level, collecting items that celebrate this special union. The merchandise line further solidifies the character IP’s presence, turning the musical partnership into a comprehensive cultural event that spans digital content and physical products.

The collaboration between SEVENTEEN and The Smurfs bridges generations, connecting a modern K-pop phenomenon with a timeless animated classic created by Belgian artist Pierre Culliford (Peyo) in 1958. It stands as a testament to the universal appeal of music and storytelling, promising a delightful experience for fans of both worlds.

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