S.E.S. BADA Celebrates 28th Debut Anniversary with Fans

On November 28, 2025, legendary 1st generation K-pop artist BADA of S.E.S. celebrated her monumental 28th debut anniversary. The iconic singer shared a deeply personal message on her social media, expressing gratitude and reflecting on her long and influential career since debuting in 1997. Her post resonated with fans who have followed her journey from the beginning.

A Journey of Gratitude: BADA’s 28th Anniversary Message

In her heartfelt post, BADA conveyed profound thanks to her loyal fans, dedicated staff, and family who have supported her throughout the years. She candidly reflected on past hardships, using the metaphor of “broken wings” to describe feelings of inadequacy she once faced. Despite these challenges, she expressed immense pride in her perseverance and her ability to continue her path as an artist. This message highlights a theme of resilience that has defined her career, making her debut anniversary a moment of triumph.

Acknowledging Her Roots at SM Entertainment

A significant part of her message was dedicated to thanking Lee Sooman, the former head of SM Entertainment. BADA acknowledged his role in discovering her and launching her career, a gesture that shows her deep respect for her origins. This tribute underscores the strong foundation laid by SM Entertainment, which propelled S.E.S. to stardom and cemented their place in K-pop history. Her gratitude extends to the entire team that helped shape her as an artist.

Reflecting on a Groundbreaking Career with S.E.S.

BADA first entered the music scene on November 28, 1997, as the powerful lead vocalist of S.E.S., the very first girl group formed by SM Entertainment. As a pioneering 1st generation K-pop girl group, S.E.S. set countless records and became a blueprint for future generations of idols. Though the group officially concluded their activities in December 2002, their legacy continues to influence the industry. BADA’s career is a significant chapter in the story of K-pop’s global rise.

The Significance of “MAD” and Future Promises

Looking back, BADA also mentioned her solo song “MAD,” noting it as a particularly meaningful track in her discography. This reference gives fans a glimpse into the personal connection she feels with her music. Concluding her message, she promised to continue her journey in music, reassuring fans that her passion for performing remains as strong as ever. Since her marriage in 2017 to a man 11 years her junior, she has continued to balance her personal life with her unwavering commitment to her craft, promising more to come on her enduring musical path.

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