RIIZE’s Japan Takeover: Shibuya 109 & Tokyo Dome Plans

K-pop group RIIZE is solidifying its presence in the Japanese market with a series of high-profile promotional activities, including a major campaign at Shibuya 109 and building anticipation for a future Tokyo Dome concert. The group from SM Entertainment has been steadily gaining traction in Japan, culminating in these significant year-end events that highlight their growing popularity and strategic focus on the country.

Major Christmas Collaboration at Shibuya 109

To celebrate the holiday season, RIIZE has launched a large-scale K-pop collaboration, the SHIBUYA109 × RIIZE Xmas CAMPAIGN. Running from December 1, 2025, to December 25, 2025, this event transforms the iconic Tokyo shopping center into a festive hub for fans. The campaign features eye-catching building wraps displaying the RIIZE members, creating a massive visual impact in the heart of Shibuya. This extensive promotion underscores the group’s rising status in the competitive RIIZE Japan music scene.

Immersive Fan Experiences

Beyond the exterior decorations, the collaboration offers fans a deeper connection with the group. A special pop-up store has been opened, offering exclusive merchandise and items. Additionally, various experience zones are set up throughout the building, allowing visitors to immerse themselves in the world of RIIZE. Starting December 12, 2025, the group’s self-drawn characters, ‘WE LITTLE RIIZE’, will also be featured, adding a unique and personal touch to the fan experience at Shibuya 109.

Expanding Media Presence in Japan

RIIZE’s promotional push extends to Japanese television, ensuring they remain in the public eye. Since October 2025, the group’s Japanese vacation has been airing on Fuji TV’s special program, #RAIVACA -RIIZE VACATION-, giving fans a more casual and personal look at the members. This consistent media exposure is a key part of their strategy to build a dedicated fanbase in Japan.

From TV Specials to Live Broadcasts

Adding to their television appearances, RIIZE is scheduled to appear on the live broadcast of Weekly Nainai Music on December 10, 2025. The show serves as an after-party program for the prestigious FNS Music Festival, placing RIIZE in the spotlight during a major musical event. This combination of pre-recorded content and live appearances demonstrates a well-rounded media strategy aimed at maximizing their visibility.

The Road to a Tokyo Dome Concert

These extensive promotional activities and collaborations are widely seen as strategic steps toward a major career milestone: a solo Tokyo Dome concert. Holding a concert at this legendary venue is a symbol of immense success for any artist in Japan. This series of promotions is building significant momentum and excitement, paving the way for what could be a landmark achievement for the group. Performing there would place them among the ranks of 14 K-Pop Idol Groups That Have Successfully Filled Up Tokyo Dome With Their Fans. With their rapidly growing popularity and dedicated promotional efforts, RIIZE is firmly on the path to becoming a major force in the Japanese music industry.

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