RIIZE Lights Up Empire State Building for World Tour

On October 30, 2025, the rising K-pop group RIIZE made a significant mark in New York City, celebrating their first world tour, ‘RIIZING LOUD’. The iconic Empire State Building was illuminated in the group’s official orange color, creating a stunning visual spectacle ahead of their New York performance.

A Symbolic Celebration in New York

The special lighting ceremony, held in partnership with Amazon Music, transformed the world-famous landmark into a beacon of orange light. The color choice is deeply symbolic for the group, representing a “Sunrise” and tying into their name, RIIZE, which signifies growth and achieving dreams. Lighting up the Empire State Building, a global symbol of hope and aspiration, powerfully reflects the group’s rising international presence and ambitions. This major New York event for the RIIZE world tour marks a new milestone for the artists.

RIIZE’s Message of Hope and Growth

During the ceremony, the members of RIIZE, including RIIZE Shotaro, delivered an inspiring speech. They spoke about their dreams and the significance of seeing their color illuminate the New York skyline. The group expressed their belief in the healing power of music, a message that resonated throughout the event. This celebration not only highlighted their successful tour but also showcased their journey as a globally recognized K-pop group.

Music as a Healing Force

Further emphasizing their message, the event also highlighted a meaningful philanthropic gesture. In collaboration with Amazon Music, a donation was made in RIIZE’s name to Musicians On Call. This U.S.-based non-profit organization, founded in 1999, is dedicated to bringing the healing power of music to patients in healthcare facilities by organizing live and recorded musical performances in hospitals.

The ‘RIIZING LOUD’ Tour and SM Entertainment’s Vision

The ‘RIIZING LOUD’ tour has been a monumental step for the group from SM Entertainment. This New York event serves as a testament to their expanding global reach and the strategic vision of their agency. By connecting a major tour stop with a symbolic landmark lighting and a charitable act, RIIZE and SM Entertainment have created a memorable moment that reinforces the group’s identity and positive influence in the music industry. The event underscores their status as a rapidly growing force in the international market.

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