[Review] LOOK AT ME – ALLDAY PROJECT

Making their comeback yesterday was ALLDAY PROJECT, with their self-titled debut mini-album. The mini-album does feature their recent single release ONE MORE TIME, but it is led by the single LOOK AT ME, which also dropped yesterday.

After a successful debut with FAMOUS and a comeback with ONE MORE TIME, I am disappointed with LOOK AT ME. From the nursery rhyme-based chant in the chorus (which makes the song sound childish) to the plain instrumental elsewhere in the song, everything pretty much felt a downgrade in comparison to their previous singles. LOOK AT ME is also relatively short in length, and that hindered its ability to actually develop into something decent. On the flip side, I did find some aspects of LOOK AT ME to be decent, so it isn’t all bad news for the song. The bass was appreciated, as was the rapping by ANNIE, BAILEY and TARZZAN in the second verse. TARZZAN also does well in the bridge. But overall, I very much prefer their more recent single ONE MORE TIME over LOOK AT ME any day.

From what I can gather from the music video, ALLDAY PROJECT is the centre of attention, breaking free from the rest of the world and garnering attention in the process. Some trampoline bounces, cool-looking close-ups, and nice editing/post-production make for a decent video. I felt the song limited the video’s potential. For example, the brown tones of the video complemented the music, but felt so boring and dull.

While the performance has been a strong point for ALLDAY PROJECT, I don’t necessarily think it was much of a highlight in this comeback. While we have not seen a performance for LOOK AT ME yet, the music video usually steps in to highlight the key points of the choreography. But aside from the ADP signage, I don’t remember much of the choreography from the video. I might return once we see a performance, in case there is more to it.

Song – 5.5/10
Music Video – 7/10
Performance – 7/10
Overall Rating – 6.3/10