[Review] FREEZE – KickFlip

Amongst the comebacks (i.e., SEVENTEEN’s THUNDER and Red Velvet – IRENE & SEULGI’s TILT) last Monday was KickFlip’s first comeback single, FREEZE. The new song is featured on their 2nd mini-album, Kick Out, Flip Now!. It follows their debut with the singles Mama Said and Umm Great – both of which I have yet to formally review. However, it is on the cards, so keep an eye out for these reviews. Until then, here are my thoughts on their new single.

FREEZE is a solid track with great energy, but the breakdown at the start of the chorus really throws things off. The verses are decent—nothing amazing—but they do the job, especially with KickFlip’s rappers doing their thing. I think FREEZE could’ve leaned into its upbeat vibe a bit earlier, especially during those rap sections. The pre-choruses do a great job of building up that pop-rock sound that KickFlip pulls off so well in FREEZE. But then the breakdown hits and totally kills the momentum. It has a bit of charm, sure, but it just doesn’t fit there. Luckily, the rest of the chorus bounces back with a strong, vibrant sound that could have worked perfectly following the pre-choruses. The breakdown returns in the bridge, but it feels more natural there, so it’s not a big issue. Vocally, the group really shines—the energy is high, the hooks are catchy, and the melodies are clean. If the song had been more cohesive and that breakdown had been placed better, FREEZE could’ve been a real standout.

I think SOOMPI describes the music video well – “playfully rebellious” feels like a very accurate description for both the song’s message and what we see in the music video. We see the group transition from school to their hangout spot at the skate park. We also see them enjoy their time together hanging out at night. The same description works well with the group, who are youthful and full of energy.

No surprises here – the performance complements the song well with its wholesome energy, super vibrant and upbeat flair. And I freaking like it for that! I do like how things slowed down for that breakdown, which adds a nice contrast and dynamic to the entire performance. But when the song picks up again, the members ramp up the energy and tone of the performance right back.

Song – 8/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.2/10