[Review] Beat It Up – NCT DREAM

Just four months after dropping their 5th studio album, Go Back to the Future (led by the singles BTTF and CHILLER), NCT DREAM re-enters the KPOP scene with another release, making this one of the busiest years yet! Their new mini-album, Beat It Up, features the title track of the same name. It also follows the solo debut of HAECHAN with CRZY in September this year (who follows MARK’s solo debut earlier this year, as well).

From the first listen, I found myself digging Beat It Up. It is a powerful and bold hip-hop track that boasts several prolific aspects. The first thing that really jumped out at me is the ‘Beat It Up‘ repetition in the background. While the thought that it might become annoying briefly crossed my mind, by the end of the first listen, I was really digging the repetition, both texturally and in its clean execution, as well as a catchy hook. Beat It Up also features some really cool rapping sequences. Both JENO and JAEMIN started the song off strong, but MARK’s sequence in the second verse really hit hard. The MARK and JENO combination as the pre-chorus before the second chorus was also a neat peak. It wouldn’t be an SM Entertainment song without some truly melodic vocals, even in a hip-hop song like Beat It Up. The vocals in the first pre-chorus and second verse really helped smooth out the bold energy, while the stripped-back bridge (a classic SM aspect) was beautifully executed by HAECHAN, CHENLE and RENJUN. JISUNG effortlessly pulls us right back into the hip-hop energy to lead us into a satisfying end to Beat It Up. Oh, and I haven’t yet spoken about the instrumental, which is full of ‘bold kicks and strong bass sounds’ (SOOMPI describes the song well, so I have borrowed their description of Beat It Up). It definitely delivers in impact and boldness.

Like the song, the music video definitely showcases NCT DREAM in a very cool limelight. The video opens with band-aids or minor scratches on the members’ faces, representing the scars they have received as part of their journey. Throughout the rest of the video, we see the members potentially engaging in heated moments with the actors in the background, a two-car head-on collision, numerous mangled bikes, crashing buildings, and a boxing ring match, all of which could explain the scratches and bruises. However, despite these, the members proudly display them as if they were battle scars and evidence of their hard work in achieving their current status. The scenes with the crashing buildings and the car collision floating in the sky (with MARK hanging onto a tyre and JISUNG/JENO in the car seats) were quite impressive moments in the video. The wiping transition at the start of the video (see the feature image for this post) was also very bold.

The boxing and punching references make sense for a routine to a song titled Beat It Up. While I am not sure if they make it into the choreography, the freestyle scenes throughout the music video also fit in well with the concept and the hip-hop nature of the song. But it is the routine for the final chorus that has me most excited. It seamlessly blends references and freestyle energy into one and serves as a really excellent closer to the dance.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10