[Review] BANG BANG – IVE

Ahead of their upcoming comeback with their second studio album, Revive+, later this month, IVE pre-released the new single BANG BANG yesterday. BANG BANG attempts to join a list of successful pre-release singles in IVE’s repertoire, like Kitsch, Either Way, Off The Record and last year’s REBEL HEART.

Previously, I noted that I haven’t been a big fan of IVE’s songs that have taken an edgy route. Though I think I am warming up this sound profile from IVE, given that I did (and still do) enjoy Accendio and TKO. And while I didn’t review XOXZ favourably at first, the song has grown on me a bit since then. The only outlier appears to be 2023’s Baddie. BANG BANG joins the list of edgy songs I like from IVE. And in my books, it also joins the list of the group’s successful pre-releases. BANG BANG‘s attempt at edginess feels quite sophisticated and sleek. It is also quite fun, with the old Western influences adding some intriguing flair to the song. The club beat and bass make the track hit hard and drive it forward. I do think BANG BANG could have done with less clanginess. It feels the void during some parts, but it just makes BANG BANG feel, well, unnecessarily clangy and clunky. Vocally, IVE does well in the song. But the true shiners in BANG BANG are the rappers, REI and GAEUL. Their part in the second verse was very impressive, with REI getting a chance to show off her rapping and GAEUL following through without disrupting the song’s flow.

Based on the music video, the members appear to be outlaws, as indicated by the wanted posters. But instead of going into hiding or living in fear of being caught, IVE is very much out and about, living life boldly and without concern. At one point in the video, the members were practically dancing behind a police officer without a care in the world or fear of being caught. Though I am not sure what to think about the floating train – no theories there. As usual, the members look fantastic, with their visuals on full display (see the featured image as evidence).

From the members’ sensual moves to the more upbeat chorus, this routine definitely delivers impact and intensity. But the defining moment of the choreography is when LEESEO is front and centre, and the dance leans to the left in a rolling motion. Very cool, and again, super impactful.

Song – 9/10
Music Video – 9/10
Performance – 10/10
Overall Rating – 9.2/10