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A new Korean variety show is set to bring the vibrant world of K-beauty to the heart of the United States. On November 06, 2025, an online press conference was held for tvN’s upcoming program, “Perfect Glow,” which will document the opening and operation of a Korean-style beauty shop in Manhattan, New York. The show aims to capture the essence of K-beauty and share it with a local audience.
A Star-Studded Cast Takes on New York
“Perfect Glow” features an impressive lineup of Korean celebrities and beauty experts who will team up to manage the ambitious project. Actress Ra MiRan will take the helm as the beauty shop’s CEO, bringing her leadership and charm to the venture. She is joined by actress Park MinYoung, who will serve as the Consultation Manager, using her keen sense of style to guide clients. Actor Joo JongHyuk rounds out the management team in the role of Manager, overseeing the daily operations of the New York beauty shop.
The Mission: Spreading K-Beauty in Manhattan
The core concept of this new Korean variety show is described as a “K-beauty New York conquest.” The cast will face the real-world challenges of establishing a business in one of the world’s most competitive markets. The program will follow their journey as they provide customized hair and makeup services, interact with local clients, and introduce the detailed techniques that make K-beauty a global phenomenon. The choice of Manhattan, New York, as the setting underscores the show’s goal of showcasing Korean beauty trends on an international stage.
Meet the Beauty Experts
To ensure authenticity and provide top-tier services, the celebrity cast is supported by a team of renowned professionals. The show includes hair expert Cha Hong, celebrated beauty creator LeoJ, and global beauty influencer Pony. These experts will share their extensive knowledge, offering valuable tips and performing makeovers. Their involvement is key to demonstrating advanced K-beauty methods, from achieving flawless skin to mastering intricate makeup looks, much like the techniques used to create stunning idol visuals.
Behind the Scenes of ‘Perfect Glow’
Helmed by a team of experienced directors including Kim Sangah, Gwak Jihye, and Kim Jonggi, “Perfect Glow” is poised to be more than just a celebrity reality show. It aims to be an insightful and entertaining look into the business of beauty. By documenting the entire process, from planning to execution, the program will offer a unique glimpse into what it takes to launch a successful beauty shop abroad. Fans of K-culture and beauty enthusiasts alike are eagerly anticipating this fresh take on the Korean variety show format.
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