Min Heejin’s OK Records Halts Audition Amid High Demand

Min Heejin, the former CEO of ADOR, has made a powerful return to the industry with her new agency, OK Records, which saw its first audition close early on December 4, 2025, due to an overwhelming number of applicants. The private, in-person audition, organized through a prominent dance academy, was flooded with aspiring artists, signaling immense interest in Min Heejin’s next project and her unique approach to K-pop production.

Overwhelming Response to OK Records’ First Boy Group Audition

OK Records, established by Min Heejin in October 2025, recently began accepting applications for its inaugural audition. The recruitment was conducted privately through a well-known dance academy, targeting talented individuals for a future boy group. However, the response far exceeded expectations. On December 4, 2025, the academy announced the early closure of applications, stating that the sheer volume of submissions had surpassed their operational capacity. The original deadline was set for 10 PM on the same day, but the flood of interest forced an early shutdown, highlighting the intense anticipation surrounding Min Heejin’s new venture.

Min Heejin Unveils Future Plans and New Paradigm

Coinciding with the audition news, Min Heejin appeared on the YouTube live broadcast ‘Genreman Yeouido’ on December 4, 2025, to discuss her future. During the show, she officially confirmed that her next major undertaking will be the production of a new boy group. This announcement has electrified the industry, given her celebrated history in shaping some of K-pop’s most iconic concepts. Her expertise in how K-pop music is produced is widely recognized, and fans are eager to see her vision applied to a new male act.

A New Era for K-Pop Artist Contracts

Beyond just the music, Min Heejin expressed a bold ambition to innovate the industry’s business practices. She revealed her intention to introduce a new, advanced management paradigm, with a key feature being shorter contract periods for artists. This move is seen as a direct response to some of the longstanding industry norms and could set a new precedent for artist-agency relationships. Her initiative to form a new group with a fresh approach is a significant development, similar to how other veteran producers have launched innovative K-pop groups to target a global audience.

The Launch of OK Records and Industry Buzz

Min Heejin completed the corporate registration for OK Records in October 2025, marking her official comeback following her high-profile departure from ADOR and its parent company, HYBE. The immediate and massive success of the first boy group audition confirms that her influence and creative reputation remain incredibly strong. The industry is now watching closely as Min Heejin assembles the pieces for her next chapter, with expectations running high for the debut of a boy group that could redefine the standards of K-pop production and artist management.

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