Min HeeJin Confirms Boy Group Launch with New Agency

Former ADOR CEO Min HeeJin is making waves with her new agency, OK Records, confirming plans for a boy group launch after a private K-pop audition was overwhelmed with applicants on December 04, 2025. The immense interest signals high anticipation for her next move in the industry following her high-profile departure from HYBE’s subsidiary, ADOR.

Overwhelming Response to OK Records Audition

On December 04, 2025, a private audition held at a dance academy for Min HeeJin’s new label, OK Records, had to be closed early. The event was inundated with an unexpectedly high volume of aspiring artists, demonstrating the significant public and industry interest in her new venture. This K-pop audition, although not a large-scale public event, quickly became a hot topic, showcasing the powerful brand recognition associated with Min HeeJin’s name.

Clarification on “Genreman Yeouido”

Later that day, Min HeeJin appeared on the YouTube live broadcast “Genreman Yeouido” to address the buzz surrounding the audition. She clarified that the event was independently organized by the dance academy, which had invited OK Records to participate. She emphasized that it was not an official, large-scale audition directly hosted by her new agency, but the turnout was nonetheless a strong indicator of the talent pool eager to work with her.

Min HeeJin’s Future Plans: A Boy Group First

During the same broadcast, Min HeeJin officially announced her concrete plans for OK Records, putting an end to industry speculation. The celebrated producer confirmed her intention for a boy group launch as the first project under her new label. This move has captured the attention of fans and insiders alike, who are eager to see her creative vision applied to a male group.

The Path to a New Boy Group Launch

Min HeeJin further elaborated that a girl group is also in her future plans but will follow the debut of the boy group. This strategic decision marks a new chapter for the executive, whose career has been defined by creating some of K-pop’s most iconic concepts. Her statement comes shortly after the final hearing in the lawsuit between her and HYBE over a shareholder agreement, which took place at the Seoul Central District Court on November 11, 2025. With the legal disputes seemingly in the past, all eyes are now on Min HeeJin’s next steps and the impending launch from her new agency, OK Records.

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