Ma Dong-seok and Pilyeon Management Announce Strategic Partnership

On July 24, 2025, a significant collaboration was unveiled between Ma Dong-seok, a renowned planner and producer, and Pilyeon Management, a subsidiary of Kakao Entertainment. This partnership marks the beginning of the RunRun Project, aimed at developing and expanding mega intellectual property (IP) dramas that can captivate audiences globally.

The RunRun Project: Expanding Mega IP Dramas

The RunRun Project intends to create high-quality adaptations of popular web novels and webtoons. This initiative will not only enhance the entertainment landscape but also cater to the growing demand for engaging drama content worldwide. Ma Dong-seok, known for his substantial contributions to the industry, will play a pivotal role in shaping the project’s direction.

Collaborative IPs for Global Reach

Under the RunRun Project, several notable IPs will be explored, including “I Was Born as the Daughter of a Lowly Concubine” and “Dad is Hiding His Power”. These adaptations are designed to attract both original fans of these stories and new audiences who are eager for fresh content. The collaboration seeks to leverage the strengths of both Ma Dong-seok and Pilyeon Management to ensure success in the global market.

The head of Pilyeon Management, Koo Seongmok, along with CEO Jeong Sehyun, will work closely with Ma Dong-seok to bring these projects to fruition. Their combined expertise in content production is expected to yield impressive results, especially given Pilyeon Management’s background in producing successful web novels and webtoons.

Anticipated Releases and Industry Impact

The announcement of the RunRun Project is a significant milestone for the South Korean entertainment industry. It aligns with the success of previous works such as “Crime City,” which became the first domestic series to surpass 40 million viewers. In addition, upcoming dramas like “Twelve,” slated for release in 2025, signify the exciting future of K-drama.

Fan reactions to this partnership have been overwhelmingly positive, with many expressing anticipation for the unique storytelling that these projects promise. As the global appetite for K-dramas continues to grow, collaborations like this one will play a crucial role in pushing the boundaries of storytelling.

Conclusion

In summary, the strategic partnership between Ma Dong-seok and Pilyeon Management heralds a new era for K-drama, focusing on high-quality adaptations of beloved IPs. With the RunRun Project, both parties aim to expand their reach and create content that resonates with audiences around the world. As this initiative unfolds, it will be exciting to see the innovative narratives that emerge from this collaboration.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.