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The tvN Saturday-Sunday Korean drama “Taepung Company” is captivating audiences with its compelling story of business survival, led by a stellar performance from Lee JunHo. Set against the tumultuous backdrop of the 1997 IMF financial crisis in South Korea, the series follows the unexpected journey of a young man forced to mature amidst economic chaos. Having aired 6 of its 16 episodes, the drama has already established itself as a major success, resonating with viewers through its blend of personal growth and historical tension.
The Rise of a Reluctant CEO
The central plot of “Taepung Company” revolves around Kang Taepung, portrayed by Lee JunHo. Initially introduced as a carefree “Apgujeong playboy,” Kang Taepung’s life is turned upside down when he inherits his late father’s small trading company, Taepung Company. Thrust into a position he never wanted, he must navigate the treacherous world of business during one of the country’s most difficult economic periods. His character’s evolution from an irresponsible heir to a determined CEO forms the core of the narrative.
A Partnership Forged in Crisis
Kang Taepung is not alone in his struggle. He is guided by the company’s ace accountant, Oh Misun (played by Kim MinHa). Through a series of trials and errors, Oh Misun’s practical knowledge and steady hand help Kang Taepung learn the ropes of running a business. The drama vividly portrays the recurring crises they face, including being deceived on a fabric deal, losing a critical shipment due to a partner’s debt, and even facing the repossession of the family home. This dynamic highlights the theme of resilience and adaptation in the face of overwhelming odds.
Strong Viewership for this IMF Crisis Drama
“Taepung Company” has proven to be a ratings success since its debut. The premiere episode recorded the highest first-episode viewership for any tvN Saturday-Sunday drama in 2025, signaling strong initial interest. Since then, the series has maintained stable and impressive viewership, with ratings consistently holding between 6-9%. This strong performance reflects the audience’s engagement with the compelling plot and the powerful acting. The show’s ratings have been a hot topic, contributing to the overall buzz surrounding this hit Korean drama. You can follow the latest numbers in our Korean Drama Ratings 2025 (Daily Update).
Lee JunHo’s Transformative Performance
Much of the drama’s success can be attributed to Lee JunHo’s nuanced portrayal of Kang Taepung. He masterfully captures the character’s journey from immaturity to responsibility, making his struggle for business survival both believable and inspiring. As the drama continues, viewers are eagerly watching to see how Kang Taepung and his team at Taepung Company will overcome their next challenge in this gripping IMF crisis drama.
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