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On July 24, 2025, it was officially announced that Buchang Confectionery, a brand closely associated with actor Lee Jangwoo, has been selected as the official dessert for the upcoming 2025 APEC Summit. This significant recognition highlights the revival of a beloved traditional Korean brand, which had been dormant since the 1990s.
Revival of a Traditional Brand
In October 2024, Lee Jangwoo and Lee Kyungwon, the grandson of the founder of Buchang Confectionery, spearheaded the brand’s revival. Their efforts have successfully brought back the taste of Buchang Confectionery, focusing on its signature walnut cakes. This revival not only honors the brand’s legacy but also showcases its potential on an international platform.
APEC Summit Details
The 32nd Asia-Pacific Economic Cooperation (APEC) Summit is scheduled to take place on October 31, 2025. During this event, attendees will be treated to the delicious walnut cakes from Buchang Confectionery, marking a proud moment for both the brand and its representatives. The selection as the official dessert signifies a recognition of the quality and cultural significance of the product, elevating it to a global audience.
Personal Milestones
In addition to professional achievements, Lee Jangwoo will also be celebrating a personal milestone. On November 23, 2025, he is set to marry Jo Hyewon after a seven-year relationship. This dual celebration of love and professional success has drawn significant attention from fans and media alike.
Fan Reactions
Fans have expressed overwhelming excitement about both the brand’s revival and Lee Jangwoo’s upcoming wedding. Social media platforms are buzzing with support, as fans eagerly anticipate the delicious offerings at the APEC Summit and the star-studded wedding ceremony.
Conclusion
The selection of Buchang Confectionery as the official dessert for the 2025 APEC Summit, combined with Lee Jangwoo’s upcoming marriage, highlights a remarkable period of success for the actor and the brand. The revival not only signifies a return to tradition but also showcases the potential of Korean culinary arts on a global stage.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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