“KPop Demon Hunters” Merch Gone Terribly Wrong—Photo of Rumi “From Hell” Goes Viral

Ordered a demon hunter, got a demon.

A close look at a KPop Demon Hunters “merch” has the internet rolling on the floor!

| Republic Records

On August 27, 2025 (KST), X user @sasseol uploaded a picture of an unopened bag of what seems to be a “figure keyring” based on Netflix‘s most popular film, KPop Demon Hunters.

헉헉 pic.twitter.com/mbWANg8sJW

— 🕯️SAE (@sasseol) August 28, 2025

Omg omg

— @sasseol/X

Once opened, though, @sasseol could not hide their disappointment:

| @sasseol/X

…? Is this the demon herself?

— @sasseol/X

The tweet went viral, reaching another unfortunate soul who also got bamboozled.

와 나말고 피해자가 또있었네 https://t.co/cspe6n8o0p pic.twitter.com/WjqLFJYlfI

— 쌈장 (@isourkk) August 28, 2025

Wow. There’s someone else who fell victim to this?!

— @isourkk/X

In fact, a photo of the full lineup of the obviously “KPop Demon Hunters from Temu” keyrings have left netizens both cracking up and concerned.

KPop Demons | theqoo

| theqoo

• “Is it from Temu???”
• “Man, I was hoping it was going to be crazy good.”
• “Omg, looks like Rumi from hell. It’s nightmare fuel.”
• “They’re selling that?”
• “The demon herself LMAO.”
• “What the-“
• “Ugh, I was expecting to see really good quality!!!”
• “No way that’s official, right?!?”
• “Looks like the honmoon got shredded.”
• “???”
• “This is freaking scary.”

Given the huge success of KPop Demon Hunters, there is “real” merch that fans can purchase—from the official Netflix shop. No nightmare keyrings are listed on the page.

Read more:

KPop Demon Hunters Starts Unexpected Global Trend