KEMA & M83 Launch ‘Digital DNA’ for Artist Protection

In a landmark move for artist protection, the Korea Entertainment Management Association (KEMA) and VFX/AI company M83 Inc. announced a joint project on November 27, 2025, to launch a “Digital DNA” infrastructure. This pioneering system is designed to combat the rising threat of malicious AI-generated content, such as deepfakes and voice cloning, which have plagued the entertainment world. The initiative aims to establish a new standard for the content industry by safeguarding the digital identities of public figures.

A Proactive Solution to Combat AI Deepfakes

The project, spearheaded by M83’s subsidiary, the Korea Digital DNA Center (KDDC), addresses the rampant misuse of artists’ likenesses. Issues like voice phishing scams, fraudulent investment schemes using cloned actor voices, and deepfake pornography featuring idols have become too widespread for individuals to handle alone. The “Digital DNA” system marks a strategic shift from a reactive, post-incident response model to a proactive one focused on “prevention through pre-registration.” This new approach is crucial for comprehensive artist protection in the digital age.

How ‘Digital DNA’ Guarantees Artist Protection

The core of the “Digital DNA” technology involves using advanced AI and VFX to extract an individual’s unique biometric data, including their face, voice, and gestures. This data is then registered as an “Official Digital Identity.” Once registered, the system can perform real-time tracking and management of how the data is used, effectively blocking any unauthorized or unregistered content. This innovative framework is set to restore trust and protect human rights across the entire content industry. This focus on protecting the digital rights of every Korean artist is a significant step forward.

Official Unveiling and Future of the Content Industry

KDDC will host a public briefing on December 22, 2025, at Lotte Cinema Hongdae Entrance in Seoul to officially unveil the “Digital DNA” technology. The event will feature a demonstration of its operational system and outline plans for industry-wide standardization. The project is backed by the extensive expertise of M83 Inc., a KOSDAQ-listed company renowned for its VFX work on major productions like Netflix’s “Sweet Home Season 2 & 3” and “You Have Done Well,” as well as the films “Space Sweepers,” “Hansan: Rising Dragon,” and “Noryang: Deadly Sea.”

Long-Term Goals for the Digital DNA Project

Looking ahead, KDDC has ambitious goals to solidify its impact on the content industry. The center plans to establish a comprehensive Digital DNA data bank and commercialize AI-based digital actor replication services. According to Jeong Seongjin, co-CEO of KDDC and CEO of M83, the project will also focus on updating standard contracts for copyright management and creating industry-wide guidelines for AI content production. This initiative, supported by KEMA’s network of over 3,000 artists and 280 agencies, promises a safer and more secure future for content creators.

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