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A significant K-pop donation movement has emerged to support victims of the devastating high-rise fire in Hong Kong. On November 28, 2025, major entertainment agencies and top artists announced substantial contributions for relief efforts following the tragic incident. The fire broke out on November 26, 2025, at Wong Fuk Court, a 32-story residential building in Hong Kong’s Tai Po district, resulting in at least 128 deaths, 79 injuries, and over 200 people missing.
A Somber Tone at the 2025 MAMA AWARDS
The wave of support coincides with the 2025 MAMA AWARDS, held at the Kai Tak Stadium in Hong Kong from November 28-29, 2025. In light of the national tragedy, event organizers canceled the red carpet event. Instead, a moment of silence was held to honor the victims and their families. This somber atmosphere set the stage for the industry’s collective response, with many announcements of charity and support coming from companies and artists present for the awards.
Major Agencies Lead the Charity Effort
South Korea’s leading entertainment companies have stepped forward with large-scale donations. On November 28, 2025, CJ Group, JYP Entertainment, and SM Entertainment all pledged financial aid. Hybe Corporation also announced a significant contribution through its HYBE Music Group APAC, encompassing its various labels including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and ADOR. The funds are being directed to several relief organizations, including the Hong Kong government’s Wong Fuk Court Aid Fund, the Hope Bridge Korea Disaster Relief Association, Hong Kong World Vision, and the Hong Kong Red Cross.
Artists and Groups Join the K-Pop Donation Movement
Following the agencies’ lead, numerous K-pop artists have also made personal contributions, demonstrating a powerful sense of solidarity. The list of donors includes prominent groups and soloists such as aespa, RIIZE, EXO-CBX, Super Junior, IVE, TWS, PLAVE, and Stray Kids. Other artists who have joined the K-pop donation effort include GOT7 Jackson Wang, KickFlip, BOYNEXTDOOR, WayV, Yim SiWan, and Hyeri. This outpouring of support reflects a growing trend within the industry where K-Pop idols and groups actively participate in philanthropic causes, using their platform to inspire positive change and provide aid during times of crisis. The collective action underscores the industry’s commitment to social responsibility and offering condolences to those affected by the Hong Kong fire.
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