K-pop Charity: RIIZE Donates to Hong Kong Fire Victims

K-pop group RIIZE and their agency SM Entertainment announced a significant donation on November 27, 2025, to support relief efforts following a deadly fire in Hong Kong. This commendable act of K-pop charity comes as the group was in the city to attend the 2025 MAMA AWARDS. The donations are directed to the Hong Kong Red Cross to aid victims and their families.

A Swift Response to Tragedy

The donation follows a devastating fire that broke out on November 26, 2025, at the Wang Fuk Court residential high-rise in Hong Kong’s Tai Po District. The tragedy, which occurred around 2:52 PM local time, has resulted in at least 44 fatalities, with 279 individuals still reported as missing. Coincidentally, the members of RIIZE had departed for Hong Kong on the same day to prepare for their scheduled appearance at the upcoming awards ceremony.

Details of the RIIZE Donation and K-pop Charity

Joint Contribution from RIIZE and BRIIZE

Through their official Weibo channel, RIIZE announced a donation of 250,000 HKD (approximately 47 million KRW). The contribution was made jointly in the name of RIIZE and their dedicated fan club, BRIIZE. This gesture highlights a growing trend where artists and their fandoms collaborate on meaningful social causes, showing the positive influence of K-pop culture.

SM Entertainment’s Corporate Philanthropy

In addition to the group’s contribution, their agency, SM Entertainment, also stepped forward with a separate, larger donation. The company pledged 1 million HKD (approximately 188 million KRW) to the Hong Kong Red Cross. The agency expressed its deepest condolences to the victims and stated a desire to contribute to the recovery and relief efforts in the affected community, demonstrating how K-pop fandoms do beyond music by inspiring corporate responsibility.

Uncertainty Looms Over 2025 MAMA Awards

The generous RIIZE donation was made as the city grapples with the aftermath of the Hong Kong fire. The incident has cast a somber mood over the region, raising questions about the upcoming 2025 MAMA AWARDS. The event is scheduled to be held at Kai Tak Stadium on November 28 and 29, 2025. Reports indicate that organizers are currently holding emergency meetings to discuss how to proceed in light of the national tragedy. While the future of the event is uncertain, the swift and compassionate K-pop charity from RIIZE and SM Entertainment has been warmly received.

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