IVE’s Rei, a prominent K-pop idol, was honored with the “Best Trend Leader” award at the “TikTok Awards 2025” on October 25, 2025. The event, held at the Hwajeong Tiger Dome at Korea University in Seoul, celebrated her significant impact on global social media trends. Her agency, Starship Entertainment, celebrated the win, which formally acknowledges Rei’s status as a creative powerhouse and trendsetter in the digital space.
A Legacy of Viral Poses and Social Media Trends
Since her debut with the popular group IVE, Rei has been affectionately known as a ‘Pose Master.’ She has a unique talent for creating signature poses that capture the hearts of fans, such as the widely imitated ‘Ribbon Piece’ and ‘Kongsun-i Pose.’ Her innate creativity has consistently set her apart, making her a natural leader in the fast-paced world of K-pop content and establishing a strong foundation for her influence on social media trends.
The Global “Pokjugini” Phenomenon
Earlier in 2025, during IVE’s promotions for ‘Attitude,’ IVE Rei launched the ‘Pokjugini’ (Stampeding Guinea Pig) challenge. This fun and energetic trend quickly went viral, spreading far beyond the K-pop community. Fellow artists and the general public eagerly participated, leading to countless memes and solidifying the challenge as a major social media trend of the year. This particular challenge highlighted her ability to create content that is both engaging and easily replicable.
Official Recognition at the 2025 TikTok Awards
Rei’s continued influence culminated at the “TikTok Awards 2025,” where she was presented with the prestigious “Best Trend Leader” award. This honor specifically recognizes her ability to generate engaging content that resonates on a global scale through short-form video platforms. The award serves as a testament to her consistent and authentic connection with a worldwide audience, cementing her status as a leading K-pop idol in the digital era.
A Diverse Portfolio of Viral Challenges
Rei’s trendsetting ability is not limited to a single success. She has been the driving force behind numerous other popular challenges that have swept across social media. These include the ‘Tiramisu Cake Challenge,’ the ‘Real or Fake’ trend, the adorable ‘Gwiyeowoseo Mianhae (Sorry for Being Cute)’ challenge, and the catchy ‘Ira Ira Challenge.’ This diverse portfolio demonstrates her sustained impact on digital culture and her remarkable skill in starting a viral social media trend.
A True K-Pop Idol and Trendsetter
Rei’s win at the TikTok Awards is more than just an award; it’s an acknowledgment of her role as a genuine cultural influencer. Through her charismatic personality and innovative ideas, she continues to shape the landscape of social media engagement. Fans and industry watchers alike are eagerly anticipating what new, exciting trend the beloved IVE member will pioneer next.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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