K-pop group IVE delivered a poignant message of sympathy during the 2025 MAMA AWARDS held in Hong Kong on November 28, 2025. While accepting a prestigious K-pop award, the members took a moment to express their deep condolences regarding a recent fire tragedy that struck the city.
A Solemn Moment at a Major K-Pop Award Show
The ceremony, which took place at the vibrant Kai Tak Stadium, celebrated the year’s most significant achievements in the music industry. Amid the excitement of the night, IVE stood on stage to accept their award. After expressing the customary gratitude to their fans and staff, the group’s tone shifted to one of solemn remembrance, capturing the attention of the entire venue and viewers worldwide.
IVE’s Heartfelt Message for Hong Kong
During their speech, the members of IVE specifically addressed the recent fire tragedy in Hong Kong, offering their prayers for the victims and all those affected by the incident. They conveyed sincere hopes for a swift recovery and for peace to be restored to the grieving community. This act of compassion resonated deeply with the local audience in Hong Kong, a city with a passionate K-Pop fanbase.
The Significance of the Gesture at the MAMA AWARDS
By using their prominent platform at the MAMA AWARDS, one of the biggest nights in Asian music, IVE demonstrated a profound connection to the host city. Their decision to pause the celebration to acknowledge a local tragedy was a powerful gesture of solidarity that went beyond the typical scope of a K-pop award show. It highlighted the group’s awareness and empathy, showcasing a character that extends far beyond their performances on stage.
The moment served as a touching reminder of the unifying power of music and compassion, especially in a global city like Hong Kong. As the 2025 MAMA AWARDS concluded, IVE’s heartfelt words left a lasting impression on fans and onlookers, defining the night with a message of hope and shared humanity.
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