Infinite Challenge 20th Anniversary Pop-up Store Opens!

MBC’s legendary variety show, “Infinite Challenge”, is celebrating its 20th anniversary with a special pop-up store. The event opens on December 5, 2025, at The Hyundai Seoul in Yeouido, Seoul. It will run for a limited time until December 16, 2025, offering fans a chance to relive the show’s most iconic moments and create new memories in a space dedicated to the beloved program.

A Nostalgic Journey: Inside the “Infinite Challenge” Pop-up Store

The main goal of this anniversary event is to provide a “nostalgic space” for fans, allowing them to re-experience the unique humor and atmosphere of “Infinite Challenge”. The pop-up store reinterprets the show’s famous scenes and running gags through various attractions, making it a must-visit for anyone who followed the program. Many fans are excited to see how this classic variety show is being celebrated in a modern way.

Interactive Zones and Exclusive Merchandise

The pop-up store is not just for display; it features several interactive experiences designed to engage visitors. These include concept photo zones based on the show’s members and memorable episodes, allowing fans to step into their favorite moments. For more hands-on fun, visitors can enjoy a Gacha Zone and a Claw Machine Zone for a chance to win special prizes related to the show’s long history.

Special Attractions at the 20th Anniversary Event

One of the unique highlights is the “2026 Fortune Telling Zone,” which offers a fun glimpse into the future inspired by the show’s creative and often unpredictable challenges. These interactive elements bring the spirit of the 20th anniversary celebration to life. Admission to the pop-up requires an advance reservation through Naver, so fans should plan accordingly to secure their spot at this highly anticipated event.

Exclusive Promotion Featuring Jeong HyeongDon

To make the experience even more special, a promotional offer is available for attendees. Customers who spend over 50,000 KRW will receive a “Jeong HyeongDon tarpaulin bag.” This exclusive item is a direct nod to one of the show’s most beloved members, Jeong HyeongDon, and his memorable moments on the show. This promotion adds another layer of excitement for dedicated fans of the classic variety show. The “Infinite Challenge” 20th Anniversary Pop-up Store is a perfect tribute to a program that has been a cornerstone of Korean entertainment, offering a unique blend of nostalgia and interactive fun.

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