Infinite Challenge 20th Anniversary Pop-Up Store in Seoul

Commemorating a Legacy: The “Infinite Challenge” 20th Anniversary Pop-Up Store

To celebrate the 20th anniversary of the iconic Korean variety show, MBC has launched a special “Infinite Challenge” pop-up store. The event opened on December 5, 2025, at The Hyundai Seoul in Yeouido and will run for a limited time until December 16, 2025. This pop-up store offers a nostalgic journey for fans, providing a space to reminisce about one of the most beloved programs in Korean broadcast history. For long-time viewers, it is being hailed as the must-attend fan event to close out the year, offering a direct experience of the show’s unique humor and atmosphere.

A Trip Down Memory Lane: What to Expect Inside

The entire pop-up store is designed as a tribute to the show’s two-decade legacy. It aims to create a nostalgic space where fans can immerse themselves in the world of “Infinite Challenge.” The layout and attractions are carefully curated to bring back fond memories of the show’s most famous episodes and beloved cast members.

Interactive Zones and Photo Opportunities

Visitors can engage with a variety of interactive experiences that capture the spirit of the Korean variety show. The event features multiple concept photo zones, each inspired by memorable moments and the cast. Beyond photo opportunities, the pop-up store includes a Gacha Zone and a Claw Machine Zone for a chance to win unique prizes. Adding a touch of the show’s classic humor, there is also a 2026 Fortune Telling Zone, allowing fans to get a playful glimpse into their future.

Exclusive Merchandise and Special Gifts

No fan event is complete without exclusive memorabilia. The 20th anniversary pop-up store offers a range of merchandise for purchase. As a special promotion, customers who spend over 50,000 KRW will receive a “Jeong HyeongDon Tarp Bag” as a complimentary gift. This unique item, named after cast member Jeong HyeongDon, is a fun nod to the show’s history and a coveted item for collectors.

How to Visit the “Infinite Challenge” Pop-up Store

The “Infinite Challenge” 20th anniversary event is located on the 5th floor of The Hyundai Seoul in Yeouido. It is open to the public from December 5, 2025, through December 16, 2025. Prospective visitors should note that admission requires an advance reservation made through Naver. This limited-time engagement joins a list of exciting pop-up stores to visit in Korea, providing a unique and memorable experience for fans of the legendary program.

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